In order to select TEXT from <x>TEXT</x> element you can use xpath = '//x/text()',
but what is the syntax when markup contains COLON? e.g. <x:y>TEXT</x:y>?
When I use obvious '//x:y/text()' in scrapy shell I am getting
ValueError: Invalid XPath: .//x:y/text()
http://www.w3schools.com/xpath tutorial
does not give any examples for this type of selection.