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Sharon Harris
LOS GATOS, Calif., Dec. 13, 2013 /PRNewswire/ -- 'Selfies' may be the official new word of 2013, but Binge-Watching was a runner up for a reason. A recent survey conducted online by Harris Interactive on behalf of Netflix among nearly 1,500 TV streamers (online U.S. adults who stream TV shows at least once a week) found that binge watching is a widespread behavior among this group, with 61% binge watching regularly1.
If the common perception of binge watching was a weekend-long, pajama-wearing marathon of TV viewing, survey respondents don't see it that way. A majority (73%) defined binge watching as watching between 2-6 episodes of the same TV show in one sitting. And there's no guilt in it. Nearly three quarters of TV streamers (73%) say they have positive feelings towards binge streaming TV.
To better understand why binge watching has become such a cultural phenomenon, Netflix worked with cultural anthropologist, Grant McCracken, to trace the evolution of binge watching and more importantly, to explore how and why binge watching television is resonating with today's viewers. McCracken went into the living rooms of several TV viewers across the United States and Canada to explore their changing TV behaviors.
"I found that binge watching has really taken off due to a perfect storm of better TV, our current economic climate and the digital explosion of the last few years," said Grant McCracken, cultural anthropologist. "But this TV watcher is different, the couch potato has awoken. And now that services like Netflix have given consumers control over their TV viewing, they have declared a new way to watch."
"Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace," said Ted Sarandos, Chief Content Officer of Netflix. "Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."
McCracken believes our digital lifestyle, where storytelling is often reduced to bite-sized, 140 character conversations, leaves us craving the kind of long narrative of storytelling in today's great TV shows. "TV viewers are no longer zoning out as a way to forget about their day, they are tuning in, on their own schedule, to a different world. Getting immersed in multiple episodes or even multiple seasons of a show over a few weeks is a new kind of escapism that is especially welcomed today," he added.
TV streamers overwhelmingly agreed. 76% of TV streamers say watching multiple episodes of a great TV show is a welcome refuge from their busy lives. 79% said watching several episodes of their favorite shows at once actually makes the shows more enjoyable. And three-quarters (76%) also say streaming TV shows on their own schedule is their preferred way to watch them.
McCracken found a new trend emerging he characterizes as "In case of emergency, break glass." TV streamers are deciding to save shows to watch for a later date. While McCracken observed this in his research, the survey confirmed that more than one third (37%) of TV streamers said they prefer to "save" new TV series or seasons to stream at a later date.
SURVEY METHODOLOGY This survey was conducted online within the United States between November 25 and 27, 2013 among 3,078 adults aged 18 and older, of whom 1,496 stream TV shows at least once a week, by Harris Interactive on behalf of Netflix via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents' propensity to be online.
About Netflix, Inc.Netflix is the world's leading Internet television network with over 40 million members in more than 40 countries enjoying more than one billion hours of TV shows and movies per month, including original series. For one low monthly price, Netflix members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
Unplug everything from the back of the cable box. Wait a minute or two. Plug it all back in. Let it reload. My sound came right back on. I have an lg. Smart tv and Im on direct tv. Had great sound for netflix. No sound for tv programs
If you have cable or satellite try unplugging everything connected to your cable or satellite box. Wait a minute or two, then reconnect. I had this same problem & it restored the sound on my TCL Roku TV. I have Spectrum cable.
I did not have tv sound, but Netflix sound on my TCV roku tv. I unplugged the HDM! cable and the power cord to the back of the cable box. I came back a few minutes later and plugged them both back in. Success!!
Comedian and podcaster Theo Von is anything but regular in his newest Netflix comedy special, Regular People. Von shares stories of his most memorable childhood friends, offers tips on how to effectively avoid work, and recounts the time he tried to play matchmaker in his hometown. Filmed in the Ryman Auditorium in Nashville, Theo Von: Regular People premieres globally on Netflix on October 19, 2021.
I currently pay an additional $11 per month on my T-Mobile bill in order to get Netflix Premium. I just received a text message from T-Mobile that my cost would be increasing to $16 per month to keep Netflix Premium.
You should be able to change to Netflix Standard option for $8.50 per month added to your T-Mobile bill.
This was a nice perk for T-mobile customers and I am sure many have stayed with T-mobile as loyal customers for perks like this. The ad version of Netflix is a sharp downgrade for this perk and will likely lose them some customers which pull the trigger to find another carrier with a little better pricing and perks. I for one will be on the phone with T-mobile asking for a credit or something for this perk which I am losing and being a T-mobile customer for 12 years I hope I can get something for this loss of a great perk.
Netflix offers us Hulu with ads for free(that we never asked for) while downgrading Netflix without ads to Netflix with ads. They make it sound like this is a new benefit, which it is not. I will now downgrade my Magenta Max 55+ to the regular Magenta 55+ plan and pay for Netflix without ads separately.
Second, Call/T-Mobile: I felt uncomfortable with how the chat went, so I called to confirm I will not be changed. The agent was unable to to see anything that indicates I would stay on Basic. They believed (they were not sure) that Netflix was initiating the change. Makes sense I guess, so time to contact Netflix.
Third, Chat/Netflix: Agent informs me that Netflix cannot make plan changes to accounts billed through partners like T-Mobile. They state that I am on Basic and can stay on Basic and to let T-Mobile know I do not want to change.
So to all the people saying this is an overreaction and that "it costs nothing to simply not use it," every one of us is paying for this service, and if you think the price of Netflix isn't baked into the price you pay, then you don't know how business works. Even if we were getting it completely free, we may only have signed up for the service for specific perks, and may not be able to change services now due to the glut of legacy hardware and software that's in regular use around the world. We have a right to be pissed, because ads aren't nothing. They're annoying, they waste time, and more importantly they eat up data - and since we still have soft data caps that matters. Get off your high horse and recognize when you have nothing constructive to add to the conversation.
You say that they offer hulu with ads when your signed with Netflix themselves? Please clarify, also are you not in the US? Because we've never heard about having hulu with ads for being with Netflix!
Spoke with rep , transfered to supervisor that viewed note and basically told me to kick rocks on social media to get results promised. Supervisor had no choice to give such direction, up chain escalation wasn't possible her hands were tied.
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