
Dear colleagues,
The XII National Meeting of Consumer Studies will be held on October 6, 7 and 8, 2025 in Recife, Brazil, and its central theme is Consumption and Innovation.
The place for submitting resumes for the new ENEC Working Groups is open until June 23, 2025.
Please, find attached the call for abstracts.
Participate and share it with your contacts.
Date: October 6, 7 and 8, 2025
Time: 9:00 am to 6:00 pm
Location: Universidade Federal Rural de Pernambuco (UFRPE - Campus Dois Irmãos)
Theme: Consumption and innovation
Working Groups:
1. Consumption and innovation
2. Consumption and racial and ethnic issues
3. Consumption and critical perspectives on marketing, communication and advertising
4. Consumption and sociability: urban dynamics and inequalities
5. Consumption and eating habits
6. Fashion, consumption and innovation
7. Consumption, cities and the future
8. The new silk routes: Circulation of objects and contemporary consumption patterns
9. Consumption and religion
Consumption and innovation
Since the 1980s, the term consumer (producer + consumer) has been used to refer to consumers who produce innovative forms of use and apply the development of new products and services, which contributed to the further diffusion of the boundaries between production and consumption. Social movements, activists and consumers have been formed to play the role of creators of markets and innovations.
But how can we understand the speed of convenience and the incorporation of innovations such as smartphones and digital money, for example, and, at the same time, the equally rapid movements against alternative proteins that only just reach supermarkets?
The summary of the Consumer Studies assesses the sociocultural, material, political and economic context that influences how innovations are inserted or not into social practices and, in turn, how they are created and transformed.
The XII ENEC aims to reflect on the role of consumption and consumers in the construction of innovations and innovative markets, as well as on the way in which they appropriate cultural material goods.
For more information about the event, click here.
Best Wishes,
Fátima Portilho
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Profa. Fátima PortilhoCPDA | UFRRJ DDAS | ICHS | UFRRJ Grupo de Estudos do Consumo |
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