With Christmas in the rear view mirror, many thoughts now turn to New Year’s Eve and the New Year that will be here in less than a week.
For many small business owners, that also means looking back at the past 12 months and determining what worked, what maybe did not work, and what needs to be done over the next 12 months to make 2013 an even better year for one’s company.
As noted last time, how did you treat your customers over these last 12 months?
As some small business owners have discovered, this last year meant gaining some and losing a few customers. The ultimate question many of them will be left asking, what could they have done better to cement these relationships with the very people that keep them in business?
While business owners will agree that customers are a vital part to staying in business, employees prove just as important if not more a key component to keeping the doors open. Without quality workers to keep things running smoothly, a business owner can see their dreams go down in flames rather quickly.
Along with reviewing what you did for your customers this year, take a few minutes at this time and review what you did for your employees.
Among the items to look at:
* Making sure their needs were met – From the little things like benefits to making sure they had all the tools necessary to complete their jobs (see below), did you meet their needs? While many small business owners have had to scale back on benefits due to the economy, others still continue to offer things like health insurance, 401(k)’s and more. If you are not offering these, can you change that in 2013?
* Setting the scene – Whether you operate out of a spacious office or one the size of your home living room, what were the conditions your employees had to work under during the last 12 months? Did you make the office environment as comfortable as possible, making sure simple things like office space, lighting, ventilation, safety etc. were in place? Office workers tend to thrive in environments that are both comfortable and secure. If they are currently working under strenuous conditions, there is a good chance that their work performance suffered at times. What do you need to change in 2013?
* Taking time to reflect – While the goal of any company is to be as productive as possible, did you recognize your workers during the year? Such occasions can be things as simple as office happy hours, a party from time to time, birthday celebrations, awards for a job well done etc. If you offer a year-end party, did you record the last 12 months and show off all the success via things like an office video or blurb photo album? By reminding employees of all the successful things they did over this last year, you not only make them feel better about their efforts, but you also give them reminders of what can be accomplished. Lastly, videos and photos of the office team working together, solving customer issues, and celebrating office milestones (birthdays, anniversaries and more) helps make for a more unified staff;
* Staff improvement – Finally, you always hear coaches and many athletes talking about there is always room for improvement with their teams. The same holds true in the workplace, especially when you run a small business with a small number of employees. As noted a moment ago, everyone there is part of a team, a unit that must function as one for the entire company to succeed. While you run the company and have the final call, get input from your workers on the company’s efforts these last 12 months. From the administrative assistant on up to your top employee, everyone’s feedback counts.
As you get set to run your business into 2013, always remember that without your dedicated employees, you could be hanging a permanently “closed” sign on the front door.
Photo credit: blog.parago.com
About the author: Dave Thomas covers small business topics for a variety of websites, including www.verybestsoftware.net.
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