Guidelines for Q1 - Mrketing Mis Sem

[Akshay Raskar]

Kushagra sir's Message :-

 

Below i am sending you wot i expect in Q1- Industry analysis wrt an example. Students are expected to not only to stick to this rather use thier own brains for this.

This is just a sample and a direction in which they shd think and provide answer. This is however not exhaustive.

For Industry analysis question – Considering 2 egs:

1. Explain the diff types of Consumer buying Behavior wrt FMCG with special focus to Soaps and Detergents

Expected Answer

First briefly explain all the 4 types of Consumer Behaviour – Conceptually with the matrix drawn

Secondly, explain the major players in Soap/Det market – and how consumers behave when buying a Soap and Detergent

2. Explain 5 forces wrt Soap and Detergent Market

Explain briefly all the 5 forces conceptually – with the pictorial representation

Move on to explain how competitive the sector is – considering the factors in it (given in the slides)

Map all the 5 forces - threat of substitutes, new entrants, buyer and supplier power

Eg – Threat of sub – Herbal products – not using soaps – some cos can come up with purely ayurvedic/herbal products which can chuck HUL/ITC out.

Threat of New Entrants - How a new entrant is competing and its strategies vis a vis ITC/HUL

Buyer and Supplier Power – mention the impact of this force on the sector (major players) by considering the factors mentioned in the slide.

Hope it clarifies!!!

No more ques on this plzzzzzzz….!!!

 

Regards

Kushagra

 

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Regards,

Akshay Raskar,
Class Representative,

Division - B, MBA-ITBM 2010-12 ,
Symbiosis Centre for Information Tehnology (www.scit.edu),
Phone:- +91-9975774814

[shivani prakash]

hey akshay ye FMCG kya hai????????

we had to do it nd telecom

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Regards,
Shivani

[komal anandani]

its only an example......dear,,,,,,,,,,,