Fwd: Guideline for Case Study

[Akshay Raskar]

---------- Forwarded message ----------
From: kushagra kapoor <kush...@gmail.com>
Date: Fri, Oct 8, 2010 at 2:21 AM
Subject: Guideline for Case Study
To: Akshay Raskar <abra...@gmail.com>, 

Hi

 

Pl pass it on to the relevant groups.

 

A few tips to analyse the case

 

1. First understand what is the main Problem in the case.

2. Main causes, symptoms. In some cases there may not be a REAL problem with the main company but alot of factors would have caused the decline etc. Understand these factors and how can they be controlled.

3. How can they be resolved - using effective Marketing Mix etc.

4. Are the solutions recommended Financially viable ? - for eg. for a dying brand like LML Scooter if it is recommended to promote the new model doesnt seem to be a viable option as the company in itself is in a financial crunch....so the recommendations should be financially viable.

 

Regards

Kushagra

 

--

Regards,

Akshay Raskar,
Class Representative,

Division - B, MBA-ITBM 2010-12 ,
Symbiosis Centre for Information Tehnology (www.scit.edu),
Phone:- +91-9975774814