Cost is too much $700
Doubts about Amazon's future overshadow Fire Phone launch
As it unveils the latest in its line of smart devices, the tech
company faces a growing number of challengers
Jeff Bezos launches the Fire Phone in Seattle, the new Amazon
smartphone which was described as a 'crazy initiative' by one analyst.
Photograph: Ted S. Warren/AP The list of household names � Blackberry,
Nokia, HTC, Motorola � that have almost bankrupted themselves trying
to make a hit smartphone is long, but this week Amazon became the
latest tech company to take on the challenge.
Jeff Bezos stepped on stage in Seattle on Wednesday to unveil his Fire
Phone. With his mother in the audience, he presented the latest in a
line-up of smart devices that already includes the Kindle Fire tablet
and a Fire TV box. With a 3D screen, a scanner that will recognise �
and try to sell you � anything from cereal bars to songs, and
unlimited cloud storage for photos, Amazon's smartphone is a
technology light year away from its first black and white e-reader.
However, few expect it to take sales away from the two brands that now
dominate mobile: Apple and Samsung.