In Europe, broadcasting has traditionally been a state thing, and a
country had about 3 to 5 different programmes (even less early on)
that were transmitted by several transmitters in parallel to cover the
entire country. Depending on its size, that could be done with one or
two MW transmitter sites (as in a small country like the Netherlands)
or a larger number of sites. A single LW transmitter could cover a larger
country like France which is about the size of a smaller American state,
so that could be considered an alternative. Such transmitters typically
ran 500,000 watts, or even 2,000,000 watts as in the case of the LW
transmitter in Poland. But that covered all of Europe, some sources
say the entire world (but I think it is not likely that it covered all
of the world all of the time).
When FM was first deployed, it merely transmitted the same programmes
as the LW/MW transmitters but of course with many more sites to
achieve the required coverage. Once the deployment was complete and
the listeners widely got the required receiver equipment, the linking
was no longer done and the number of programmes doubled.
For a long time it was claimed that independent radio stations would
not fit in the rigid frequency allocation plans made across countries
to guarantee interference-free reception for everyone. Frequencies
were re-used only over very long distances. Conferences were held
every couple of years to adjust the allocations, and countries were
proud when they were able to score a new MW frequency or a number
of FM frequencies as required to deploy a new FM network for a single
programme.
Only much later this was all relaxed, and local and independent
stations were able to bid for frequencies. And now, all the stations
that were on MW have ceased transmitting there and have moved on to
DAB+ on VHF or sometimes to FM as well. And the plans to stop using FM
are on the horizon (some countries have already terminated FM broadcast).