If this is for learning or a fun electronics project, start with
the datasheet for the bulb. With the datasheet information you'll
learn what your circuit needs to provide to the bulb for proper
operation. Then you design the circuit to provide that. And
yes, it can be done at 12 volts.
If you intend to actually install this on the motorcycle, you'll
need to consider the environment - heat and cold, sleet, rain,
snow, dust, mud, vibration, etc. There will possibly be
legal/insurance/safety regulations that apply.
Ed