‘Manners for machines’: how new rules could stop AI scrapers destroying the internet

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Ina Smith

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Mar 27, 2026, 2:42:28 AMMar 27
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The old informal “deal” of the open web is breaking down because AI companies are scraping huge amounts of online content without clear consent, credit or compensation, and a new shared set of rules is needed to stop that from damaging the internet.

    • AI scraping is pushing news outlets, researchers and creators to block access or share less.
    • That could make the web less open, less democratic and less useful for science and creativity.
    • Creative Commons’ proposed CC Signals is presented as a possible solution: a standard way for creators to tell machines what they may use, on what terms and whether credit or compensation is required.
    • It is not a perfect fix, but the author sees it as an important first step toward “manners for machines.”

Without new norms for AI scraping, the internet risks becoming more closed and more damaged; CC Signals is an early attempt to create fairer rules.


Ina Smith

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