Georadius schema generator - Why georadius schema is the missing piece in your local SEO strategy
Jesper Nissen
Most local businesses are leaving rankings on the table.
They've got their Google Business Profile optimized... they've built citations... maybe they're even running local ads.
But they're missing the one thing that actually tells Google EXACTLY where they operate.
Georadius schema.
And no... I'm not talking about manually typing out every zip code in your service area (that would take hours, maybe days for a business with a 30km radius).
I'm talking about automated georadius schema generation that builds the entire thing in under 30 seconds.
What is georadius schema anyway?Georadius schema is structured data that defines the circular geographic area where your business operates.
It's part of LocalBusiness schema... and it includes:
geo – the exact coordinates (latitude/longitude) of your business location
address – street address, region, all the location specifics
areaServed – the geographic area where you do business
geoCircle – the circular shape defining your service area
geoRadius – the radius of that circle (measured in kilometers)
postalCode – every single postal code within your service radius
containsPlace – all the cities, neighborhoods, and points of interest in that area
Each piece tells Google more about where you operate... but the real power is in the details.
Postal codes: the unambiguous signalHere's why postal codes matter so much...
They're unique. There's no confusion about what area "S66 8QB" refers to. It's a precise location marker that Google can instantly understand.
When you include a complete list of postal codes in your georadius schema, you're explicitly telling Google: "We serve these exact areas."
The code looks simple:
But manually collecting those postal codes for a 30km radius? That's hours of tedious work.
SchemaWriter.ai does it automatically... using specialized API services to crawl maps and find every postal code in your service radius.
30 seconds instead of hours.
containsPlace: adding entity precisionThe containsPlace property is where things get interesting...
It includes all the cities and points of interest within your service area... but it goes further.
For each city or place, SchemaWriter finds:
- Wikipedia URL
- Wikidata URL
- Google Knowledge Graph URL
- Google Maps URL
Here's what that looks like in the code:
Those URLs create precise entity connections... telling Google exactly what places you're talking about.
And yes... you can include points of interest like local restaurants, hotels, tourist attractions. It's optional, but recommended. More context = better understanding for Google.
The georadius schema editor: built for speedSchemaWriter has an intuitive georadius schema editor built right into the platform.
You can add cities and postal codes manually if you want... or you can let the automation handle it.
Changes show up in real-time in the schema preview on the right side of the screen.
For Agency subscription users, just enter your business address and service radius (up to 50km)... and the system generates the complete georadius schema automatically.
30km radius? Hundreds of local entities. All included.
All verified.
All structured correctly.
Combining georadius with LocalBusiness schemaThe real power comes from integration...
SchemaWriter builds complete LocalBusiness schema and incorporates the georadius data seamlessly.
Here's a simplified example:
This gets placed on your service pages... the ones targeting the geographic areas you serve.
And it works.
Boosting Google Maps visibility even furtherThere's another trick here...
Schema iframes.
After you run a SchemaWriter report for a keyword and target page, you can create a schema iframe. Insert your Google Business Profile share URL... and the entire advanced schema (including georadius) gets embedded in the iframe.
Then you share that iframe in:
- Web 2.0 links
- Cloud links
- Guest posts
- Anywhere that accepts HTML embeds
More schema placements = more visibility signals.
Why this matters for local SEOIf you're doing SEO for local businesses and want to improve their visibility in Google Maps and Google Search... georadius schema is essential.
Not optional.
Essential.
Because you're giving Google the exact information it needs to understand:
- Where you're located
- Where you operate
- What areas you serve
- What cities and postal codes fall within your service radius
All in a structured, machine-readable format.
No ambiguity. No guessing.
Just clear, precise geographic data.
And when you combine this with the rest of your LocalBusiness schema... you've got one of the strongest local SEO signals you can send.
The manual approach vs automationLet's be real about what this looks like manually...
For a business with a 30km service radius, you'd need to:
- Research every postal code in that area
- List every city and neighborhood
- Find Wikipedia, Wikidata, Knowledge Graph, and Maps URLs for each
- Format everything into valid JSON-LD
- Test to make sure there are no syntax errors
That's easily 4-6 hours of work for a single business.
SchemaWriter does it in 30 seconds.
Same quality. Same precision. Same entity connections.
Just automated.
Getting started with georadius schemaThe process is straightforward:
- Enter your business address
- Set your service radius (up to 50km)
- Let SchemaWriter generate the complete georadius schema
- Review and customize if needed
- Add the LocalBusiness schema (with embedded georadius) to your website
The schema integrates seamlessly with the automated webpage schema that SchemaWriter generates when you run a report for your target keyword.
Everything connects. Everything validates.
And Google gets the complete picture.
Bottom line: If you're serious about local SEO and you're not using georadius schema... you're basically telling Google "I don't know where I operate."
Fix that.
#schemawriter #localseo #jespernissenseo