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This is Creators Corner, the 2x weekly newsletter that treats you to creator insights ā no tricks, just treats. And absolutely no cavities.
Weāve got a special one for you today:
- Meta's Latest: Subscription Plans and WhatsApp Updates
- The Ultimate SEO Checklist for Ranking Higher
- IN THE LOOP
Meta's Latest: Subscription Plans and WhatsApp Updates
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Today, we've got some updates from the meta-verse ā a mix of news that might tickle your fancy and a bit that might not. Let's dive in:
š Not-So-Good News: Meta, in its quest to tackle the ad conundrum, has rolled out a subscription plan for its European users. For the mere price of ā¬9.99 (that's about $10.58) per month, folks can enjoy a world of Facebook and Instagram without those pesky ads. But wait, there's more (or less): Android and Apple iOS users face a steeper bill of ā¬12.99 monthly. Now, this might not be everyone's cup of tea, but those with some extra change to spare might see it as a sweet deal. Advertisers, pay heed ā this might shuffle the ad game a bit. Keep those dashboards handy.
š Good News for Canadians: The folks up in the Great White North are in for a treat. Meta Verified, the shiny badge of authenticity on Instagram and Facebook, is currently under Canadian testing for businesses. What's in it for you? Well, you'll get that coveted verified badge on your page, priority access to support, and more. Details? Right here for the curious ones.
š WhatsApp Welcomes Editing: WhatsApp, everyone's favorite messaging app, is rolling out a handy feature ā message editing in Channels. Now, users have a 30-day grace period to tweak their text content in one-way broadcasting Channels. A word of caution, though: WhatsApp won't let this slide under the radar. Any changes you make will be promptly flagged to Channel users. Consider yourself warned.
So, there you have it, a mixed bag of Meta's latest moves. One thing's for sure: the digital landscape is ever-evolving, and we're here to keep you in the loop.
š The Ultimate SEO Checklist for Ranking Higher š
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Are you looking to conquer the search engine rankings? Well if you have a side business (service, digital product, paid community, or merch) it's good to have more than just your audience knowing about it. Here is something we cooked up!
You're in for a treat because we've got a nifty SEO checklist that's as essential as a compass for a sailor. These are pearls of wisdom!
For those who don't have any side business, you can also implement some of these lessons in your primary channel.
- Optimize Top-Performing Blog Posts: Start by giving your high-traffic blog posts some love. Are they up to date? If not, spruce them up. Add keywords, expert quotes, and videos - enrich them to shine brighter.
- Publish Fresh Content: Quality is king, but quantity matters too. You need a steady flow of content for Google to recognize your website as an authority.
- Retain Search Visitors: Organic visitors often come and go. How do you keep them coming back for more? Create a resource hub for them to download. Make it irresistible.
- Complete Topic Clusters: If you're tackling a broad subject with several smaller blogs, you're on the right track. But, explore every nook and cranny of that topic. It not only makes internal linking easier but also gets Google's ranking engines humming.
- Keep an Eye on Competitors: Regularly peek over your neighbor's fence. What content are your competitors creating? What backlinks are they scoring? Emulate their strategies but add your unique twist.
- Revive Old Content: A quick win for boosting traffic is giving old content a facelift. Identify pages languishing in positions 7ā15 on Search Console and breathe new life into them. Add fresh content, optimize keywords, answer more questions.
- Link it Up: Whenever you publish new content, don't forget to sprinkle internal links. Link relevant old pages to new ones and vice versa. Google loves a well-structured website.
- Schema Markup: Speak Google's language. Implement schema markups to make Google's crawlers understand your content better. This can pave the way for those coveted featured snippets.
- E-A-T Signals: Display your expertise, authority, and trustworthiness. Make it evident on your website, so Google sees you as a credible source.
- Target the Full Funnel: Your site should cater to all stages of the buyer's journey. From creating demand to capturing it and sealing the deal. Dive into high-intent, long-tail keywords, but don't forget the commercial queries like 'best [product]' or '[product] alternative'.
With this SEO arsenal, you're setting the stage for digital stardom. Pair it with compelling topics and robust backlinks, and watch your website soar through the SERPs faster than you can say "search engine optimization."
Happy SEO endeavors! šš
IN THE LOOP
š Microsoft's pubCenter: Microsoft has opened the doors to its new ad solution for creators and small to medium-sized publishers. This tool lets you add ads to your site and earn revenue. Dive in!
āļø College Opportunities: Higher education is catching onto the creator economy trend. UCLA Extension offers a five-week course on establishing credibility as an expert, while Duke University teaches Building Global Audiences. Learning meets creator potential.
š£ Audience Collaboration: Instagram is testing a nifty carousel feature that lets creators and their followers get creative together. Your audience can submit visuals, and you can approve and add them to posts. Building content with your audience, not just for them, can cultivate those super fans.
š¤ Relationships Over Money: Remember, long after platforms fade and content is surpassed, your community will have your back. It's not just about making money; it's about building long-term relationships.
š§ Tech & Tools for Growth: Pinterest has launched an educational platform to help creators gain insights into the platform and monetization strategies. Learning never goes out of style!
š¤« Interruption Control: YouTube is testing a "pause comments" feature, allowing creators to stop new comments without disabling the feature entirely or holding comments for review. A way to let your audience know you're taking a comment breather.
š¼ US Census Misses the Mark: Social media doesn't even make the list of 22,607 industries by the US Census Bureau. As they say, it's one monumental change in the labor force that's being missed.
Exciting times for creators. Keep that creative fire burning! š„š
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