This eq a really bad idea.
"A cow is a mammal."
Seems like "is" has as much to do with types than with individual identity, and certainly isn't a synonym for referential equality.
Besides which, introducing a new reserved word, which happens to be an extremely common word, for aesthetic reasons is a good way to cause a huge headache for people who used the word to mean something else. There will be many such headaches.
--Rex