From today's NYT': "the downfall of the Sierra Club" !!!
Melinda Wolff
An implosion
They had one job. Taking on other ones was ruinous.
That’s the state of the Sierra Club, which calls itself the “largest and most influential grass-roots environmental organization in the country.” David and Claire found that the group is now in the midst of an implosion — weakened by internal chaos, stalled fund-raising efforts and declining membership.
It is not in a good place to fight the Trump administration’s attacks on environmental protections, as it was during Trump’s first term, nor to organize effectively to protect the nation’s public lands and water. “Sierra Club is in a downward spiral,” a group of managers wrote in June, according to a letter David and Claire saw.
That spiral is one the organization entered entirely on its own, they report. Flush with volunteer support and cash accrued during the first Trump presidency, the group’s leaders widened the aperture of their environmental campaigns, taking on a broad array of progressive causes. As happened at scores of progressive organizations across the nation during the same period, they embraced the fight for racial justice and for labor, gay and immigrant rights.
The club rewarded its union members with higher wages. It issued an “equity language guide,” warning employees not to use words like “vibrant” or “hardworking,” because they smacked of racism. It called to defund the police, and to provide reparations for slavery. It turned on its founder, John Muir, for using racist stereotypes when he wrote about Black people and Native Americans in the 1860s.
The loss of focus, David and Claire discovered, led to a loss of strength. The group’s finances cratered. Its coalition of supporters splintered. Many left. The pivot to generalized social justice causes obscured the fact that the Sierra Club had been founded with only one: the protection of the environment.
Intention vs. reality
The club doesn’t see it that way. Leaders told the reporters that its woes came about because of external factors — a decline in alarm about the environment after the election of Joe Biden as president in 2020, inflation in the post-pandemic economy, a dip in the stock market in 2022.
Trump’s return did little to help, though. “We didn’t have a direct ‘Trump bump’ in the same way we did for the first Trump administration,” the executive director told the reporters. In fact, the opposite happened. The club’s supporters, including financial backers, fell 60 percent from a high in 2019, according to internal tracking documents reviewed by David and Claire.
There were fractures within the organization as well. The club’s embrace of progressive values “curdled into a culture of allegations and investigations,” our reporters wrote. Some volunteers said they were investigated without being told why.
One told David and Claire that she was scolded for saying the club should lobby Colorado’s Legislature on behalf of wolves. She said she was asked, “What do wolves have to do with equity, justice and inclusion?”
(In journalism, when someone makes an accusation like that, you usually give the other side a chance to respond. David and Claire did so. Sierra Club officials told them, “No one was investigated or accused of values misalignment on the basis of wolf conservation efforts.”)
There are no signs that Sierra Club will be reverting to its singular cause of environmentalism any time soon. David and Claire spoke to the club’s board president, Patrick Murphy, who has helped run the place since 2020. They asked him if he could name a decision he regretted.
“I have a hard time pinpointing how I believe we should have made different choices,” he responded. “And I’m happy with where we are today.”
Jean MacFarlane
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Jim Wylie
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Corinne Dieterle
On Nov 10, 2025, at 9:43 AM, Jim Wylie <jimw...@gmail.com> wrote: