WSU PR 412 Class Final Project

[Nils Peterson]

A group of WSU students did a plan for a public relations campaign as
a semester project.

They students did a survey of students on both campuses, riders and
non-riders, enrolled in cross-listed classes and not.

A key idea for me was that the bus service needs to market itself to
students (on reflection, Wheatland treats WSU as its customer, not
WSU's riders, because WSU pays the bills) A way to market to students
would be to insert a mention of the bus and URL to the schedule in the
syllabus of cross-listed courses.

A key finding of the survey for me was that 9% of riders say they
would transfer or change majors if the bus went away. That has
significant revenue implications for each university.

Look for these files here http://groups.google.com/group/SaveTheBus/files:

Campaign Plan for SaveTheBus Group.ppt
FINALPRCAMPAIGN.doc