Pete, while I personally agree completely that recording quality used
to be a lot higher and a lot of new music isn't made with nearly as
much care, Scott has a really excellent point that we have kind of a
duty to play new releases to help those bands get exposure. Radio
airplay is still a big thing for a lot of bands that are just starting
out, especially at stations like ours that they have a better chance
of getting on compared to a commercial station that has to stick to a
chart except for a few hours a week of "local spotlight" type stuff.
If we move the primary focus away from new music, essentially in my
opinion we're saying that radio no longer has any sort of promotional
power and that we're just this antique novelty where people who grew
up listening to radio tune in to hear other people who grew up
listening to radio play bands who owe their success to radio's heyday.
It also kind of goes along with the argument of us being a "learning
lab". As I said I don't really care for most indie rock but from a
Music Director standpoint, if a CD comes to me in the mail with a note
saying that it'll hit Nashville shelves in two weeks and/or that this
band has upcoming Nashville tour dates, it gives me even more of a
reason to do my job well and actually get it through the programming
process and into rotation in time for it it to make a difference for
their career. The purpose of rotation is for promo companies to have a
sense of security that if they send us something good, it's guaranteed
to be played at least a certain amount.
What we HAVE been trying to do with rotation is to make it a lot
smaller and more frequently updated because it's gotten way too
bloated in the past, and what I agree that we can absolutely do better
on is coordinating with DJ HAL. I'm pretty sure HAL is due for a
massive cleanout himself and once that happens I'll talk to the
Archive Director and see what would be better, aggressively updating
HAL with the newest stuff and counting on the DJs to represent their
various genres, or balancing the genres in HAL and give the DJs the
responsibility for new releases mixed in with whatever they want, or
what.
I do agree with raising the ration of local Ks to total and a few
other things you mentioned, and if you (or anyone else) want to talk
more about this shoot me an email through the official MD address;
that's probably better than using the listserv. I just hesitate to
make drastic changes to the core structure because although there are
a ton of people who put lots of thought into their playlists and have
lots of guests on their show and generally put tons of work into it, I
sometimes have to remind myself that WRVU is still an extracurricular
activity for us students, that I really shouldn't be putting it ahead
of my grades as much as I do, and that some students really do just
like to come in and grab random stuff off the rotation shelves for an
hour because it's not as much of a time commitment and they're still
exposing themselves to new music. We don't want to push out the more
casual DJs; they'll probably already have to fight for spots harder
than before given the crazy amount of trainees we have (go Emily!)
Victor (current MD)
On Mon, Oct 4, 2010 at 10:06 PM, M. Scott Cardone
<michael....@vanderbilt.edu> wrote:
--
Victor Clarke
Vanderbilt University 2011
victor....@vanderbilt.edu