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Based on the chart-topping Business Wars podcast, stories and lessons from
history’s greatest business rivalries. Using Chinese military genius Sun
Tzu’s strategies as a guide, Brown examines why some companies triumph while
others crumble.Business is a fight for survival. In business as in war,
leaders match their wills in pursuit of opposing outcomes, they devise
strategies, and marshal resources for victory. Success can turn on the
smallest of details a single tactical blunder can topple an empire.
Ultimately, one side triumphs—and victory is all that matters.David Brown,
host of the hit podcast Business Wars, masterfully frames some of the biggest
business rivalries in history using revered Chinese military strategist Sun
Tzu’s insights and pragmatic advice. Each rivalry he examines tells a story
of combined wits, strategies, and resources. Brown chronicles the rise of
companies as they vanquish rivals, formulate innovative plans, and adapt to
keep up with shifting societal needs. The goal? Stay ahead of the competition
and emerge victorious as an industry titan.By compiling powerful insights
uncovered over hundreds of episodes and more than a year of in-depth
research, Brown has developed a formula for business intrigue that uses
popular history as a hook to lure readers in. The stories in The Art of
Business Wars are fascinating, but the lessons we draw from them—about
determination, ingenuity, patience, grit, subtlety, and other traits that contribute
to a victorious enterprise—are invaluable, whether you're a software-slinging
freelancer or the CEO of a multinational manufacturer.
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