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Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang
unveil the tech story of our times in a riveting, behind-the-scenes exposé
that offers the definitive account of Facebook’s fall from grace. Once one of Silicon Valley’s greatest
success stories, Facebook has been under constant fire for the past five
years, roiled by controversies and crises. It turns out that while the tech
giant was connecting the world, they were also mishandling users’ data,
spreading fake news, and amplifying dangerous, polarizing hate speech. The company, many said, had simply lost its
way. But the truth is far more complex. Leadership decisions enabled, and
then attempted to deflect attention from, the crises. Time after time,
Facebook’s engineers were instructed to create tools that encouraged people
to spend as much time on the platform as possible, even as those same tools
boosted inflammatory rhetoric, conspiracy theories, and partisan filter
bubbles. And while consumers and lawmakers focused their outrage on privacy
breaches and misinformation, Facebook solidified its role as the world’s most
voracious data-mining machine, posting record profits, and shoring up its
dominance via aggressive lobbying efforts. Drawing on their unrivaled
sources, Sheera Frenkel and Cecilia Kang take readers inside the complex
court politics, alliances and rivalries within the company to shine a light
on the fatal cracks in the architecture of the tech behemoth. Their
explosive, exclusive reporting led them to a shocking conclusion: The
missteps of the last five years were not an anomaly but an inevitability—this
is how Facebook was built to perform. In a period of great upheaval, growth
has remained the one constant under the leadership of Mark Zuckerberg and
Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st
century executives—he the tech “boy genius” turned billionaire, she the
ultimate woman in business, an inspiration to millions through her books and
speeches. But sealed off in tight circles of advisers and hobbled by their
own ambition and hubris, each has stood by as their technology is coopted by
hate-mongers, criminals and corrupt political regimes across the globe, with
devastating consequences. In An Ugly Truth, they are at last held
accountable.
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