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Based on Building a StoryBrand by New York Times bestselling author Don
Miller, this checklist is a strategic and actionable guide to applying the
StoryBrand framework to any brand and an essential part of any marketing
professional's tool kit.Every day, brands lose millions of dollars simply
because they do not have a clear message that tells consumers who they are
and what value they will add to their customers' lives. To solve this
dilemma, Don Miller wrote Building a StoryBrand, which has become the
quintessential guide for anyone looking to craft or strengthen their brand's
message.Now, Don is taking it a step further with this five-part checklist
that helps marketing professionals and business owners apply the StoryBrand
messaging framework across key customer touchpoints to effectively develop,
strengthen, and communicate their brand's story to the marketplace.
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