
The birth of Shri Datta, Who incarnated on the full moon day (pournima) of the Hindu lunar month of Margshirsha, is celebrated as Datta Jayanti. In the previous eras, the atrocities of demonic forces increased tremendously; hence, Shri Dattatreya incarnated in different forms and destroyed the demons. On Datta Jayanti, Shri Datta’s principle is 1,000 times more active on Earth as compared to any other day. By worshipping Shri Datta with full devotion, one can derive maximum benefit of the Datta principle.

Meaning of Datta
The One Who has been endowed with the anubhuti (spiritual experience) of the
unmanifest (nirguna) is called Datta. The anubhuti of nirguna essentially means
realization that He is the soul (atma) or He has attained God-Realization.
Shri Datta is also known as Dattatreya, Avadhuta and Digambara.

History of Shri Datta’s birth According to the Puranas
Anasuya, the wife of Sage Atri, was well known for Her chastity (pativrata). As
a result, she had acquired tremendous power, due to which Shri Indra and other
deities felt threatened. So, they went to Shri Brahma, Shri Vishnu and Shri
Mahesh (Shiva) and told Their agony. The trinity of Deities decided to test
Anasuya’s chastity.
Once, when Her husband Sage Atri had gone out, the trinity of Deities disguised
as guests and approached Anasuya asking for alms. She requested Them to wait
till Sage Atri returned; but They insisted on being served food immediately.
They further said, ‘we have heard that you serve guests food as per their
wishes in your hermitage; that is why, we have come here.’ Anasuya agreed to
serve Them food as per their wishes. The Deities laid down a condition that She
should serve Them in nude. Baffled by this, She thought, ‘my mind is pure, the
prowess of my husband’s penance will save me.’ She then contemplated upon her
husband and got a thought, ‘these guests are my children.’ The trinity of
Deities immediately turned into three little crying babies ! She took Them in
Her arms and fed Them Her breast milk.

Just then, Sage Atri returned and She narrated everything to Him. He recognized
the true form of the babies and offered obeisance to Them. The trinity of
Deities was appeased and They appeared in front of Sage Atri and Anasuya and
told Them to ask for a boon. Sage Atri and Anasuya wanted the babies to be with
them. The Deities blessed the couple and left for Their abodes.
Chandra (Moon), Datta and Durvasa were Lord Brahma, Lord Vishnu and Lord Mahesh
respectively. Chandra and Durvasa left to undertake penance, however, Datta
stayed back on the earth to accomplish the mission of Shri Vishnu. Thus, the
origin of the Datta Parampara guru lineage commenced from here onwards.
Meaning According to the Science of Spirituality
The word ‘Atri’ is made up of A+tri (‘A’ means absent & ‘tri’ means triad),
hence this name means – absence of the triad. Let us understand this as follows
–
The one in whom the triads of the wakeful state, dream state and deep sleep
states are absent,
The one in whom the triads of subtle components, Sattva-Raja-Tama are absent.
Mission of Lord Datta
Shri Datta is an incarnation of Shri Vishnu, hence His mission includes
sustenance, creation and developing devotion in people, and teaching people how
to lead an ideal and Blissful life.
Shri Datta also provides forward momentum to the ancestors in their after death
journey.
Celebration of Datta Jayanti

There is no specific spiritual ritual for celebrating Datta Jayanti. However,
it is celebrated as follows –
1. Seven days prior to Datta Jayanti, there is a tradition of recitation of the
Shri Gurucharitra (a Holy scripture which describes the glory of Lord Datta)
2. Other prevalent types of devotions are – singing bhajans (Holy songs) and
puja (ritualistic worship). Puja of Lord Datta is performed in the following
way -
2.1 Before commencing the puja, apply two vertical lines on the forehead using
the ring finger of the right hand. This assists in obtaining Lord Datta
principle and awakens bhava (spiritual emotion) which results in achieving
concentration of the mind while doing the puja.
2.2 When performing the puja, apply gandha (sandalwood paste) using the ring
finger of the right hand, then offer haldi (turmeric) and kumkum (vermilion)
using ring finger and thumb at the Holy Feet of Lord Datta. Joining the tips of
ring finger and the thumb activates the Anahata-chakra, which helps in creation
of devotion.
2.3 Specific flowers attract a particular principle of a deity. Flowers Common
Jasmine and Tuberose have the ability to attract maximum Lord Datta principle.
When these flowers are offered at the Holy Feet of Deities in specific number
and pattern, it rapidly attracts that deity’s divine principle. Thus, when
offering flowers to Lord Datta, it should be offered in the count of 7 or
multiple of 7 in a pattern of a diamond.
2.4 Specific fragrance attracts a particular principle of a deity. Lord Datta’s
principle gets rapidly attracted towards fragrances of Sandalwood, Screwpine,
Lawsonia alba and Pinus Succinifera. Hence, by using incense sticks of these
fragrances, one obtains maximum benefits of the Datta principle. Lighting two
incense sticks at a time is more beneficial for seekers in the primary stages
of sadhana (spiritual practice). The incense stick should be held in the right
hand using the index finger and the thumb and should be moved three times
consecutively in clockwise direction in front of the deity’s picture or idol.

2.5 One should perform circumambulation around the deity of Shri Datta seven
times or in the multiples of seven.
3. On Datta Jayanti, the Datta principle is 1,000 times more active than on any
other day. Hence, one can derive maximum benefit from it by chanting ‘Shree
Gurudev Datta’ for at least 1-2 hours. If possible one can chant up to 4-6 hours.
If one is not able to monitor number of hours, one can chant as much as
possible throughout the day.

Practical tips for celebrating Datta Jayanti
Datta means experiencing ‘I am the soul’. We all can walk, talk, and breathe
only because of the soul in us. This indicates presence of God in us. We cannot
exist without the soul. Once we realize this, we will be able to behave with
everyone lovingly. Let us make efforts to achieve this on Datta Jayanti.
Shri Datta is also called Avadhūt, which means the One Who destroys ego. Let us
pray – ‘O Dattatreya, please give me strength and intellect to destroy the
ego.’
Another name of Shri Datta is Digamabar, which means, The One Who is all
pervading. It means He is everywhere. In comparison, we are nothing. Let us
pray – ‘O Shri Datta, please teach us how to surrender ourselves.’