Craghoppers Hk

[Lilly Solo]

Craghoppersputs this strong set of values at the center of everything it does, including influencer marketing. In the article below, Becky Brooks, global social media manager at Craghoppers shares how her team used creativity and the love of the outdoors to garner buzz and attention for their brand and products.

Becky and her team wanted to build awareness for Craghoppers and create excitement and engagement amongst their target audience ahead of their autumn 2023 collection launch. The team knew they wanted to break away from the status quo and try something new, exciting, and fun. In order to figure out what type of campaign made most sense for their brand, the team:

Once Becky and her team confirmed their list of influencers, they reached out to each of them letting them know that they wanted them to be paid partners. Every influencer that agreed to the partnership was then sent:

Last, Craghoppers used this campaign as a way to drum up consumer interest for UGC (user generated content). On the back of each specialized Northern Monk can was a prompt for each consumer to take a photo, and then post it on social media with #ThisIsOurNorth in order to win 500 of Craghoppers products.

Given the massive success that the team saw with this inaugural campaign, they plan to do it again next year. In the meantime, if you want to stay up to date on the amazing work that Becky and her team are doing at Craghoppers, follow the brand on Instagram at @craghoppers.

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