- Design, build, and maintain reliable data ingestion pipelines into Adobe Experience Platform from digital properties, enterprise systems, and approved third‑party data sources.
- Ensure customer interaction, behavioral, and profile data is accurate, timely, and fit for use across analytics, reporting, and personalization use cases.
- Partner with upstream data teams to align on data definitions, delivery methods, and quality standards.
Data Modeling & Platform Configuration
- Create and manage XDM (Experience Data Model) schemas, datasets, and data flows to support standardized, reusable customer data models.
- Apply consistent modeling practices that enable downstream analytics, measurement, and reporting.
- Document schema intent, key fields, and usage guidance to promote transparency and reuse across teams.
Identity Resolution & Profile Management
- Implement identity resolution strategies that responsibly unify customer interactions across channels while respecting privacy, consent, and regulatory requirements.
- Configure merge policies and identity rules that support trusted real‑time customer profiles.
- Collaborate with privacy, legal, and governance partners to ensure identity practices align with client policy.
Audience & Personalization Enablement
- Build, test, and maintain audience segments based on approved business use cases such as education, engagement, and experience optimization.
- Enable compliant activation of audiences to downstream Adobe and enterprise platforms.
- Support audience validation and monitoring to ensure accuracy and business confidence.
Platform Integration & Analytics Support
- Integrate Adobe Experience Platform with Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer.
- Ensure data is structured and governed to support consistent reporting, experimentation, and performance measurement.
- Partner with analytics teams to troubleshoot data issues impacting dashboards, experiments, or executive reporting.
Data Governance, Privacy & Risk Management
- Apply data governance labels, access controls, and consent enforcement within Adobe Experience Platform.
- Ensure customer data usage is traceable, auditable, and aligned with approved purposes.
- Support ongoing risk assessments and audits by providing clear documentation and data lineage.
Operational Excellence
- Monitor ingestion pipelines, datasets, and profiles to ensure platform stability, reliability, and data quality.
- Troubleshoot and resolve data issues efficiently while documenting root causes and preventative actions.
- Follow enterprise change management and release processes to support production stability.
Collaboration & Continuous Improvement
- Work closely with Product, Marketing, Analytics, Engineering, and Data Governance teams to translate business needs into scalable AEP solutions.
- Communicate complex technical concepts clearly to non‑technical partners.
- Stay current on Adobe Experience Platform enhancements and recommend improvements that increase trust, scalability, or decision impact.