COVERAGE OP (UNCLASSIFIED)
Whittaker, Anthony S. SGT
Caveats: FOUO
Attention San Antonio, Austin & other Central Texas Media Outlets:
Media Coverage Opportunity on Guard unit returning from the Middle East
Information is presented in mobile-friendly text format.
Editor View
(“How it might look as a headline”)
· “Alamo” Guard unit hosts public welcome home ceremony
· 70 Central-Texas Citizen-Soldiers return from Iraq
The Lead
(“Just the facts”)
· WHO: Soldiers, families and supporters of Headquarters Company, 1-141st Infantry Battalion
· WHAT: A public homecoming ceremony
· WHEN: Thursday August 19 2010 at 0900 a.m. busses drive through gate at aprox 0745 a.m
· WHERE: Camp Bullis Reserve Center, RR2 Camp Bullis Rd Bldg 5044, San Antonio, TX
Who cares?
(“Why is it newsworthy?”)
· This San Antonio unit just completed a tour in Iraq as part of one of the largest deployments of the Texas Army National Guard since World War II.
· This unit is attached to the National Guard battalion (headquartered in San Antonio) whose heritage includes the defense of the Alamo in 1836.
Story type possibilities
· Spot news – LOW
· Short feature – HIGH
· Deep feature – MEDIUM
Publication possibilities
· Advance – MEDIUM (The unit would appreciate advance announcement of the ceremony so as to encourage public participation)
· Live – LOW
· Follow-up – HIGH
Applicable markets
· San Antonio
“Evergreen” potential
· Low
Potential Interviews
(“Who provides perspective?”)
Military unit/leader view:
Capt. James Benson
Deployed Company Commander
“Our Soldiers are well-trained and did their jobs professionally. We are proud to return them back to Texas safe and sound.”
Family view:
Mrs. Michelle Centeno
Wife of deployed Soldier
“We are proud of our Soldiers and thankful that they have returned home safely! They were missed tremendously.”
Community view:
Chadel Senquis
West Corporation HR
Employment Specialist
“We are proud of our local Soldiers and their accomplishments. We continue to support and treat them like the hero's they are!"
Key visuals
· Welcome home banners
· Families embracing Soldiers
· Soldiers getting off of busses
Key audio
· Remarks from senior military leaders
Resources for journalists
· Photo/video library: http://www.readyteam.org/firstinfantry <http://www.readyteam.org/firstinfantry> (high res, public domain, captioned photos & videos of various brigade missions & events)
· News media resources: http://www.readyteam.org/limited/newsmedia <http://www.readyteam.org/limited/newsmedia> (current password is e-mailed upon request)
· Unit logos/graphics: http://www.readyteam.org/graphics <http://www.readyteam.org/graphics>
More info
· http://groups.google.com/group/austinmediaoutlets <http://groups.google.com/group/austinmediaoutlets>
· http://groups.google.com/group/sanantoniomediaoutlets <http://groups.google.com/group/sanantoniomediaoutlets>
· 2nd Lt. Andrew Cyr –andre...@us.army.mil <mailto:andre...@us.army.mil> or 818-472-1733
· If unable to reach 2nd Lt. Cyr – contact Maj. Adam Collett @publica...@readyteam.org <mailto:publica...@readyteam.org> or 832-303-3672
MEDIA: Enter Camp Bullis through main gate on Camp Bullis Rd. and contact myself (SGT Whittaker) at 210-863-6838 (mobile) or at210-808-5856 (office). I will personally escort you to the ceremony location.
Classification: UNCLASSIFIED
Caveats: FOUO