Did a bit more of my homework and got an avrdude command line for the upload going. Here's the result:
C:\Temp>"C:\Program Files (x86)\Arduino\hardware/tools/avr/bin/avrdude.exe" -C"C:\Program Files (x86)\Arduino\hardware/t
ools/avr/etc/avrdude.conf" -v -patmega328p -carduino -P\\.\COM8 -b57600 -D -Uflash:w:C:\temp\bGeigieNano.hex:i
avrdude.exe: Version 5.11, compiled on Sep 2 2011 at 19:38:36
Copyright (c) 2000-2005 Brian Dean,
http://www.bdmicro.com/ Copyright (c) 2007-2009 Joerg Wunsch
System wide configuration file is "C:\Program Files (x86)\Arduino\hardware/tools/avr/etc/avrdude.conf"
Using Port : \\.\COM8
Using Programmer : arduino
Overriding Baud Rate : 57600
AVR Part : ATMEGA328P
Chip Erase delay : 9000 us
PAGEL : PD7
BS2 : PC2
RESET disposition : dedicated
RETRY pulse : SCK
serial program mode : yes
parallel program mode : yes
Timeout : 200
StabDelay : 100
CmdexeDelay : 25
SyncLoops : 32
ByteDelay : 0
PollIndex : 3
PollValue : 0x53
Memory Detail :
Block Poll Page Polled
Memory Type Mode Delay Size Indx Paged Size Size #Pages MinW MaxW ReadBack
----------- ---- ----- ----- ---- ------ ------ ---- ------ ----- ----- ---------
eeprom 65 20 4 0 no 1024 4 0 3600 3600 0xff 0xff
flash 65 6 128 0 yes 32768 128 256 4500 4500 0xff 0xff
lfuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00
hfuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00
efuse 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00
lock 0 0 0 0 no 1 0 0 4500 4500 0x00 0x00
calibration 0 0 0 0 no 1 0 0 0 0 0x00 0x00
signature 0 0 0 0 no 3 0 0 0 0 0x00 0x00
Programmer Type : Arduino
Description : Arduino
Hardware Version: 2
Firmware Version: 1.16
Vtarget : 0.0 V
Varef : 0.0 V
Oscillator : Off
SCK period : 0.1 us
avrdude.exe: AVR device initialized and ready to accept instructions
Reading | ################################################## | 100% 0.02s
avrdude.exe: Device signature = 0x1e950f
avrdude.exe: safemode: lfuse reads as 0
avrdude.exe: safemode: hfuse reads as 0
avrdude.exe: safemode: efuse reads as 0
avrdude.exe: reading input file "C:\temp\bGeigieNano.hex"
avrdude.exe: WARNING: no end of file record found for Intel Hex file "C:\temp\bGeigieNano.hex"
avrdude.exe: writing flash (26816 bytes):
Writing | ################################################## | 100% 0.67s
avrdude.exe: 26816 bytes of flash written
avrdude.exe: verifying flash memory against C:\temp\bGeigieNano.hex:
avrdude.exe: load data flash data from input file C:\temp\bGeigieNano.hex:
avrdude.exe: WARNING: no end of file record found for Intel Hex file "C:\temp\bGeigieNano.hex"
avrdude.exe: input file C:\temp\bGeigieNano.hex contains 26816 bytes
avrdude.exe: reading on-chip flash data:
Reading | ################################################## | 100% 11.31s
avrdude.exe: verifying ...
avrdude.exe: verification error, first mismatch at byte 0x0000
0xff != 0x0c
avrdude.exe: verification error; content mismatch
avrdude.exe: safemode: lfuse reads as 0
avrdude.exe: safemode: hfuse reads as 0
avrdude.exe: safemode: efuse reads as 0
avrdude.exe: safemode: Fuses OK
avrdude.exe done. Thank you.
C:\Temp>
All help appreciated.