Batu, East Java,
Indonesia
Symposium
Conference: March 15th-16th 2014
Due date for abstract submission: January 11th, 2014
Assessment and notification of the results: January 20th, 2014
Due date for final paper
submission: February 16th ,
2014
(Papers
submitted after the due date will not be included in proceeding.)
You
are invited to submit papers for presentation at the The 11th International symposium in Management aim to provide a forum
for discussion among leadings academics, researchers, students, and
practitioners who specialize in the area of Marketing and promote
exellence in this field. The theme for INSYMA 2014 is SOCIAL RESPONSIBILITY AS COMPETITIVE ADVANTAGE IN GREEN
BUSINESS. This theme
represent emerging and highly challenging and opportunities area of
research and practice.
The company can no longer compete simply by
relying on the conventional practices in marketing. Competitive
advantage is the key so that the company can survive in the global era.
On the other hand the company is also required to be more responsible
and care for the environment in its business activities.
Companies that care about the social environment will be more
support from its stakeholders. This will gives rise to a new form of
competitive advantage, which the company considered more responsible
would be preferred by consumers, communities and other stakeholders.
TOPICS: Green Marketing, Retail
Marketing, Corporate Social Responsibility, Marketing Strategy, Customer
Value, Sustainable Competitive Advantage, Brand Community, Customer
Relationship Management, Hospitality, Service Management, Supply Chain
in the Current Economy, Tourism and Hospitality Management, Business
Ethics , Strategic Management, Organizational Behaviour Theory, Human
Resource Role in Corporate, Social Responsibility, Human Resource system
in Green Business, Corporate Culture and Green Business, Change
Management, Financial Governance, Financial Performance, Financial
Behavior.