Its festival season upcoming and as like almost every alternative internet geek I used to be surfing through different e-commerce site (Amazon &Flipkart) and saw snapdeal exposure within the search result. This took me to the old news where all start-ups news/ business media was talking about Snapdeal. Ratan Tata making an investment backed by other investors like SoftBank Corp, Ru-Net Holdings, Tybourne Capital, PremjiInvest, Alibaba Group, Temasek Holdings,Bessemer Venture Partners, IndoUS Ventures, Kalaari Capital, Saama Capital, Foxconn Technology Group, Blackrock, eBay, Nexus Ventures, Intel Capital, Ontario Teachers' pension account, Singapore-based investment entity Brother Fortune Apparel to Controversy where Snapdeal was criticized for Aamir Khan's statement during a conversation with Anant Goenka, to snapdeal firing employees without reason to Flipkart making a suggestion to shop for 100% stake to finally Snapdeal coming to shut down.
The journey of Snapdeal was like an Indian Television Daily Drama, which is filled with twist and turns and it had been getting all attention of the Silicon Valley with mixed reaction. Everyone was discussing Snapdeal at their tea time. Analysts have their own views, VCs have their views, customers say service was bad and offers went away, Snapdeal says competition killed them everyone had their own versions of the story. a number of the common internal issues which we heard from those that worked with snapdeal or was related to them were:
Kunal Bahl was considered together of the neatest start-up CEOs when the entire e-commerce start-ups industry was booming. He was smart enough to boost funds in billions and flip the business models on such an outsized scale. Snapdeal turned to e-commerce portal overnight from deal website then to the marketplace. it had been all happening in no time and it went on very smoothly but still, snapdeal failed. Soon it became the market leaders in Electronics & FMCG categories but things went differently the instant it reached the height. Success isn't once you reach the highest spot on the other hand once you hold the position.
From January 2015, Snapdeal was a failing company which was running only stories/PR (Talks of being profitable, IPO) etc. snapdeal was a sinking ship with over 6k people on board, it needed extra money to feed those 6k people, it needed extra money to fund those big paychecks, money was needed for those after office parties but nobody knew the way to make money. They only knew the way to raise money and now nobody was curious about their fairy tales and none of the investors were able to invest. Snapdeal employees started approaching the Labour Department after the corporate started firing without reasons.
[xiv] Payal Ganguly. (2016). Snapdeal looking to monetise its zero-commission marketplace. Available: -biz/startups/snapdeal-looking-to-monetise-its-zero-commission-marketplace-shopo/articleshow/51902806.cms. Last accessed 8th September 2016.
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Snapdeal declared (in their DRHP) that it is one of the top four online lifestyle shopping destinations in India as of 31st August, 2021. The goods sold on the platform include fashion, books, electronics, beauty and personal care, sports and outdoor equipment etc with mobile phones and accessories being the highest sold items on snapdeal.
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