Fwd: Zoho Recruitment - Content Writer & Marketing Analyst

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Duke, Placement Officer-RVSIMSR

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Apr 18, 2018, 1:58:26 AM4/18/18
to mba...@rvsimsr.ac.in, rvsimsrse...@googlegroups.com, rvsimsrse...@googlegroups.com, rvsimsrsec...@googlegroups.com, Moorthi - Asst Prof, RVSIMSR, Sulur, rvsimsrsec...@googlegroups.com
Dear Students,

CORP

ZOHO Corp ZOHO Corp looking to hire for the roles of Content Writer & Marketing Analyst


Work Location - Chennai


At Zoho, we're building the most integrated suite of business products that exists on the cloud. With over 30 million users working online using Zoho, your work impacts a wide variety of businesses across the world. Join us on this exciting and satisfying journey to build smart software for growing businesses.

Here’s what you’ll have to know about the role

Broadly, marketers at Zoho are responsible for reaching hundreds of millions of potential customers and telling them the story of how Zoho can help their business perform better. Marketing Associates break down Zoho's core vision into actionable campaigns & projects and execute them to the best extent possible.

  • Develop product messaging and positioning. Create compelling stories around Zoho products and educate potential users about benefits.
  • Ideate, create and execute marketing campaigns using the right channels. Measure ROI and impact of each campaign.
  • Engage with partners, influencers to drive awareness and product demand.
  • Contribute to creating rich content resources (articles, eBooks, infographics, solution guides, webinars, videos, etc.) to help business owners, and drive awareness to Zoho Finance products and bring in leads.
  • Develop user education material for existing customers to understand our products better.
  • Understand and monitor the markets in which Zoho products compete and help product management teams build better products and improve existing features. 

Job Description

 

Market Analysis: Critically analyse the industry and position the products in their right niche.


Brand Building and Consumer Attraction: Improve the brand and its awareness with the help of any form of marketing strategies/instruments including the viral or video marketing.


Brand Awareness via Subject Matter Dissemination: Once the analyst has reached the pinnacle of business and marketing analysis, he/she might evangelize through conferences, IT magazines, whitepapers, forums, etc. positioning oneself and the company as an absolute authority on the subject in this industry.


Content Provisioning: Providing any content which will describe the IT product(s) to the consumers in the best possible light including web pages and product-support documents such as user guides.


Search Engine Optimisation: Ensuring that the content of the company ranks well in Google searches.


Consumer Awareness via Content Marketing: Through innovative strategies or standard industry practices, generate content (including social media content, ideas for videos, etc.) that generates awareness amongst consumers about our products and leads them into our sales funnel.


Advertising: Providing advertising materials including copy for web-page ads, banners, print ads tailored for tech. magazines, etc

 

Packages we offer for Marketing Analyst  -   

  • 5.6 LPA
  • 6.6 LPA
  • 7.4 LPA
  • 8 LPA
For Content Writer, we offer - 4.6 LPA.

Kindly confirm the number of students that will be interested to take part in our hiring process.


Profile looks exciting? why wait, please go ahead and apply in the link provided below.


The link will be closed by Tuesday (24th Apr).

 

Note:- The Package difference is purely based on the performance during the Interview and the amount of experience the candidates have. The job profile might slightly vary depending on the product team.  Should you've any other questions please do get in touch with me. 




Best Regards,


--
P. DUKE MAKTHIYEL ELIYASAR
Sr.Placement Officer

RVS Institute of Management Studies & Research
242-B Trichy Road,
Sulur, Coimbatore - 641402.

E-Mail: du...@rvsgroup.comduke...@gmail.com
Mobile: 09363140184


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