Examples Of Critical Discourse Analysis

[Nolan Guyz]

DrChris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Conducting a critical discourse analysis of newspapers involves gathering together a quorum of newspaper articles based on a pre-defined range and scope (e.g. newspapers from a particular set of publishers within a set date range).

Then, the researcher conducts a close examination of the texts to examine how they frame subjects (i.e. people, groups of people, etc.) from a particular ideological, political, or cultural perspective.

Discourse analysis can also be utilized to analyze interview transcripts. While coding methods to identify themes are the most common methods for analyzing interviews, discourse analysis is a valuable approach when looking at power relations and the framing of subjects through speech.

Due to the fact advertising is not just textual but rather multimodal, scholars often mix a discourse analytic methodology (i.e. exploring how television constructs dominant ways of thinking) with semiotic methods (i.e. exploration of how color, movement, font choice, and so on create meaning).

Scholars can explore discourse in film in a very similar way to how they study discourse in television shows. This can include the framing of sexuality gender, race, nationalism, and social class in films.

Political speeches have also been subject to a significant amount of discourse analysis. These studies generally explore how influential politicians indicate a shift in policy and frame those policy shifts in the context of underlying ideological assumptions.

Advertising is more present than ever in the context of neoliberal capitalism. As a result, it has an outsized role in shaping public discourse. Critical discourse analyses of advertising texts tend to explore how advertisements, and the capitalist context that underpins their proliferation, normalize gendered, racialized, and class-based discourses.

One of my favorite creative uses of discourse analysis is in the study of graffiti. By looking at graffiti, researchers can identify how youth countercultures and counter discourses are spread through subversive means. These counterdiscourses offer ruptures where dominant discourses can be unsettled and displaced.

French philosopher Michel Foucault is a central thinker who shaped discourse analysis. His work in studies like Madness and Civilization and The History of Sexuality demonstrate how our ideas about insanity and sexuality have been shaped through language.

Over time, society at large developed a suppressed normative approach to the concept of sex that is not necessarily normal except for the fact that the church reiterates that this is the only acceptable way of thinking about the topic.

This article was co-authored by Christopher Taylor, PhD. Christopher Taylor is an Adjunct Assistant Professor of English at Austin Community College in Texas. He received his PhD in English Literature and Medieval Studies from the University of Texas at Austin in 2014.

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The field of critical discourse analysis (CDA) involves taking a deeper, qualitative look at different types of texts, whether in advertising, literature, or journalism. Analysts try to understand ways in which language connects to social, cultural, and political power structures. As understood by CDA, all forms of language and types of writing or imagery can convey and shape cultural norms and social traditions. While there is no single method that covers all types of critical discourse analyses, there are some grounding steps that you can take to ensure that your CDA is well done. [1]XResearch source

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Critical discursive analyses offer possibilities for equity-oriented research, and are a resource for addressing resistant social problems, such as child neglect and abuse (CN&A). A key challenge for discourse analysts in health disciplines is the tensions between materiality and social constructions, particularly at the site of the body. This paper describes how Donna Haraway's ideas of figuration and technobiopower can augment critical discourse analysis to address this tension. Technobiopower, an intensification of biopower in the context of technoscience, is seen as underpinning the melding of material and semiotic practices. The subject is no longer a material body, but a hybrid body that exists in tropic figuration between the real and unreal. This paper uses an analysis of the figuration of The Monstrous Perpetrator from a study of nursing responses to CN&A to illustrate how Haraway's figuration aligns with and provides an analytical tool to extend critical discursive analyses. Specifically, this methodology offers new ways to identify the discursive qualities of bodies, and how material aspects of bodies are exaggerated, concealing their hegemonic ideologies and discriminatory effects. By identifying discourses within or inscribed upon the body, they can be disrupted, opening new possibilities for social change.

A popular way of viewing discourse is as language used in specific social contexts, and as such language serves as a means of prompting some form of social change or meeting some form of goal.

What makes discourse analysis unique is that it posits that social reality is socially constructed, or that our experience of the world is understood from a subjective standpoint. Discourse analysis goes beyond the literal meaning of words and languages

For example, people in countries that make use of a lot of censorship will likely have their knowledge, and thus views, limited by this, and will thus have a different subjective reality to those within countries with more lax laws on censorship.

There are many ways to analyze qualitative data (such as content analysis, narrative analysis, and thematic analysis), so why should you choose discourse analysis? Well, as with all analysis methods, the nature of your research aims, objectives and research questions (i.e. the purpose of your research) will heavily influence the right choice of analysis method.

The purpose of discourse analysis is to investigate the functions of language (i.e., what language is used for) and how meaning is constructed in different contexts, which, to recap, include the social, cultural, political, and historical backgrounds of the discourse.

Discourse analysis can also tell you a lot about power and power imbalances, including how this is developed and maintained, how this plays out in real life (for example, inequalities because of this power), and how language can be used to maintain it. For example, you could look at the way that someone with more power (for example, a CEO) speaks to someone with less power (for example, a lower-level employee).

As you can see, discourse analysis can be a powerful tool for assessing social issues, as well as power and power imbalances. So, if your research aims and objectives are oriented around these types of issues, discourse analysis could be a good fit for you.

Language-in-use approaches focus on the finer details of language used within discourse, such as sentence structures (grammar) and phonology (sounds). This approach is very descriptive and is seldom seen outside of studies focusing on literature and/or linguistics.

In the view of Critical Discourse Analysis, language is power and, if we want to understand power dynamics and structures in society, we must look to language for answers. In other words, analyzing the use of language can help us understand the social context, especially the power dynamics.

While the above-mentioned approaches are the two most popular approaches to discourse analysis, other forms of analysis exist. For example, ethnography-based discourse analysis and multimodal analysis. Ethnography-based discourse analysis aims to gain an insider understanding of culture, customs, and habits through participant observation (i.e. directly observing participants, rather than focusing on pre-existing texts).

A key part of discourse analysis is context and understanding meaning in context. For this reason, it is vital that you thoroughly and systematically investigate the context of your discourse. Make sure that you can answer (at least the majority) of the following questions:

Make sure that you include all aspects of the discourse context in your analysis to eliminate any confounding factors. For example, are there any social, political, or historical reasons as to why the discourse would exist as it does? What other factors could contribute to the existence of the discourse? Discourse can be influenced by many factors, so it is vital that you take as many of them into account as possible.

This final step requires you to return to your research questions and compile your answers to them, based on the analysis. Make sure that you can answer your research questions thoroughly, and also substantiate your responses with evidence from your data.

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