During the press gathering, Clean Slate revealed they will initially provide free cricket wear and equipment to young female cricketers to inspire more girls in Yorkshire to take up the sport and to battle the rising costs of participating at youth level. This comes after a 2022 survey found that more than one million girls lose interest in physical activity as teenagers, with 43% saying they enjoyed sport in primary school but no longer felt inspired to play once they joined senior school . The BBC also reports that more than half of girls in the UK aged between 12 and 16 do not play any sports.
As an Indian-based entertainment streaming business with female empowerment at the heart of its purpose, Clean Slate has a stated mission for equality. The partnership with YCCC, Northern Diamonds and subsequent sponsor deals with the stadium sees the opportunity for Headingley to drive inclusivity, diversity, and engagement through cricket, both as a sporting venue and heart of a sporting community.