Audience Analysis workshop

[HurricaneAlly]

I am very pleased to forward a message from the JISC Strategic Content
Alliance about a workshop they are running next week. This is along
similar lines to a community engagement workshop RunCoCo will hold,
also next week in Aberystwyth. Best wishes, Ally Manager: RunCoCo
run...@oucs.ox.ac.uk

Subject: SCA Audience Analysis workshop- 30th July 2010

***APOLOGIES FOR CROSS POSTING***


I am writing to invite you to attend a FREE workshop from the
Strategic Content Alliance (Alliance) introducing simple and
inexpensive Audience Analysis techniques. This aims to improve your
knowledge and understanding about how to measure and demonstrate the
impact of you collection or website beyond a simple numeric value i.e.
number of hits. The workshop offers delegates the opportunity to make
the most out of their collections and websites using a range of free
tactical tools created by the Alliance.

The workshop is aimed primarily at delegates from universities,
archives, museums, health, public service broadcasting, schools and
cultural heritage. No particular technical knowledge is required as a
prerequisite. However, we encourage delegates to consult the free
audience analysis documentation at http://sca.jiscinvolve.org/audience-publications/

Why research audiences of online content?

Understanding your online users is an essential technique in order for
you to retain and increase “market share” in an increasing competitive
online market. Why users visits your collection and/or website, what
they are doing, why are they not visiting, how can you demonstrate
impact to your boss or funder are all questions that can be addressed
by the adoption of recognised techniques highlighted in free tactical
tools. As we enter the “perfect storm” of rapid technological
innovation, changing user behaviour and budgetary restraint it’s
important to be able to demonstrate the “value proposition” of your
collection and/or website to management and funders.

Organisations often excel at engaging with physical audiences and
developing physical services which meet their needs, and it is now
important to understand how audiences engage with digital collections
and websites.

Topics covered will include:

* Maximising access and removing barriers to your content through
Alliance tools.
* What is audience analysis? Why should I do it?
* Putting audience research into practice – reaping the benefits.

By the end of the workshop, delegates will have:

* An understanding of the basic principles of audience analysis;
* Practical hints and tips about where to start researching your
digital audiences and how to get buy-in from senior management;
* Considered how audience analysis can be used to improve a
hypothetical online digital service;
* Reflected on how you could better meet your audiences’ needs;
* Knowledge of the documentation and support that is available in
your sector to help you better understand your audiences;

Date: 30th July 2010: Morning (9.00- 12.15) or Afternoon (1.30- 4.45)
sessions**

Venue: JISC London Offices,

Brettenham House

5, Lancaster Place

London, WC2E 7EN

http://www.jisc.ac.uk/contactus/findus/london.aspx

Registration: https://www.eventsforce.net/jisc/48/home



**2 identical sessions shall be held in the Morning (9.00- 12.15) and
Afternoon (1.30-4.45).

Delegates are asked to choose the session they wish to attend**

Please note for all administrative enquiries, please contact Verena
Weigert by e-mail at v.we...@jisc.ac.uk
Web: http://www.jisc.ac.uk/contentalliance
Building Bridges to e-Content with the Strategic Content Alliance