Digital Evolution: Indian Kitchen & Bathroom Fittings Brand
Ruhe India
Hello, Digital Dynamos of Quora Land!
Have you seen Ruhe (a Digital Brand for Sanitaryware Bathroom and Kitchen Fittings in India) lately? They have been springing up across the digital sphere like those fun pop-up ads, but way cooler.
They have landed themselves some enviable spots in the hall of fame: Your Story, Times of India, and Economic Times, just to name a few. Not to mention, They become the toast of the town in design circles with Architects & Interiors India and Hello Entrepreneurs. And, also their owner Mr. Kapil Gupta, who's shining bright among India’s top 5 Business Icons in the D2C arena.
SEO Playing a Vital Part
They are working on SEO quite well because they have pulled rabbits, hats, and even the occasional kitchen sink out of our digital top hat! In April 2022, they had a picnic on their website without disturbance (only 1,573 visitors), but come October 2023, they are directing digital traffic like the busiest fly-over (a whopping 2.1 Million Unique Visitors)! And let's not forget the impressions on the website; they have gone from an old-fashioned art gallery (102 impressions) to a rock concert frenzy (174K impressions).
Here are some screenshots of their visitor’s growth:
If you have any doubts about it, I have also arranged the review count of this brand
They have muscled up from non-existent reviews to a 5,033-strong choir singing our praises. To add to this, there are multiple listicles for "Best Kitchen Sink" out there, they are on top of them – not underneath with the plumbing!
Social Media Marketing Helps to Grow this Brand in the Indian Market
Instagram followers from 518 to 8,618. Facebook followers from 980 to 26,000. LinkedIn Professional from 840 to 6,396. YouTube from 300 to 3.56k subscribers. Content views have gone from "meh" to "viral", with customer inquiries flooding from a mere 4-6 to 50-70 a day across platforms.
Mobile App Boost the Trust: I found this most effective way to build up the trust
