Rotaweek 16-Mar-2008

[Dipak R Sarbadhikari]

THE ROTAWEEK
A compendium of Rotary news
No. 837 Sun  16-Mar-2008

 

 

 

INTERCITY MEETING ON LITERACY
________________________________________________________

 

MARCH 30 SUNDAY ROTARY SADAN 5:00 PM ROTARY SADAN

 

Literacy is not just a thrust area of the Rotary Movement, it is
one of the basic necessities of the Human Civilisation and Rotary
in it's own way has been catering to this particular need of the
society through it's various humanitarian projects.

 

We observe the Month of March as the Literacy Month and we
intend to organize one Intercity Meet on Literacy which will involve
a panel discussion on different aspects of Literacy namely Adult
Literacy,Rural/Urban Literacy, Non Formal Education,
Functional Literacy etc.We expect to have expert panelists to
give their views on the various topics which will be followed  by
interactions.The details of the programme are as follows

 

Date                  Sunday,March 30,2008

 

Venue               Rotary Sadan

 

Programme      
4.30 pm             Registration   
5.30 pm             Inauguration
5.45 pm             Panel Discussion .

 

Interaction

 

Vote of thanks

 

7.00 pm            Tea and Snack

 

Host Club          Rotary Club Calcutta Midtown

 

Registration Charges  Nil

 

May we on behalf of the District Committees earnestly request you,
your club Members as well as the members of your RCCs to attend
this important event of the District.

 

We also solicit your support by way of your club contributions of
Rs 1000.00 (Rupees One Thousand Only) towards this project.
Cheque may be drawn in favour of Rotary Club Calcutta Midtown. 

 

Regards,

 

PP Debi Prosad Basu
Chairman District Events

 

PP Gita Halder
Chairman Literacy

 

 

 

ABIR-E-RANGA: MARCH 29, NALBAN
________________________________________________________

 

CHANGE OF DATE AND VENUE

 

Dear friends,
 
The school board exams are on... so we will not be allowed to use
PA System on 15th March...
This forced us to change the date of Holi Meet, "Abir-E-Ranga"... and
shift it to 29th March 2008, there is a change of venue too.. now
it will be held at Nalban Food Park...
 
We regret for any inconvenience caused...
 
Please inform all your fellow members and friends who are not
reading this mail...
 
With warm regards,
 
Rajani
District Secretary (Admin)

 

 

 

RI NEWS
________________________________________________________

 

CREATIVE PUBLIC RELATIONS

 

From advertisements on taxicabs in Japan to billboards around
Antigua to TV spots in New Zealand, Rotary clubs and districts
are using creative public relations initiatives to enhance
Rotary's public image.

 

Rather than waiting for public relations opportunities, Rotarians at
all levels are proactively seeking ways to tell the world about
Rotary's accomplishments and programs. Public information campaigns
are crucial to the success of the organization, which is why this
PR effort is one of seven priorities in RI's 2007-10 Strategic Plan.

 

"Rotary is such a force for good, and yet many people have
little understanding or knowledge of what we do," says Loryn Clark,
a member of the Rotary Club of Albert Park, Victoria, Australia.
"Effective PR is vital in spreading Rotary's message."

 

Clark is an area coordinator (South Pacific) for Rotary
International's Public Image Resource Group. She assists clubs
and districts in campaigns that tell Rotary's success stories to the
media, local government officials, and civic leaders.

 

"We have fantastic new PR materials from RI that should inspire
clubs to generate an impressive campaign in their area," says Clark.

 

In January, RI released Humanity in Motion IV , a DVD and CD-ROM
set that contains public service announcements for television ,
radio , print , Internet , and billboards . The membership-focused
PSAs can easily be localized, allowing Rotary club members to
create appropriate messages for their region of the world. Rotarians
can use these PSAs to obtain free or low-cost ad placements with
their local media.

 

Here are some of the successful public image campaigns clubs
have implemented using the Humanity in Motion materials:

 

Daron Curtiss, of the Rotary Club of Half Moon Bay, Auckland,
New Zealand, localized the 30-second PSA "Peace" from Humanity
in Motion II by dubbing in rangimarie, the Maori word for
peace, and adding a local phone number as a call to action.
 
Using nontraditional media placement, the Rotary Club of
Kyoto-Fushimi, Japan, worked with Rotarians who own taxicabs
and placed mini-Rotary billboards on the back of 1,000 taxis.
The advertisement promotes Rotary's peace center programs
and encourages young students to apply in Japan

 

The Rotary Club of Kawaguchi/Hatogaya Bunan, Saitama, Japan,
placed a PSA on an electronic billboard in a busy commercial area
in Tokyo. The billboard depicts a child receiving polio drops and
flashes Rotary's logo and message on polio eradication.

 

The Rotary Club of Antigua, Antigua and Barbuda, placed two PSAs
on billboards in celebration of Rotary's anniversary. Prime Minister
Baldwin Spencer attended the unveiling ceremony, which was
covered by local media.

 

more: www.rotary.org/en/MediaAndNews/Newsletters/Interactive/

 

 

 

Regards
________________________________________________________

 

Dr Dipak R Sarbadhikari
Editor Rotaweek, RC Calcutta
District 3290 Webmaster

 

Subscribe / Unsubscribe requests to: di...@vsnl.com
Please give your name, club's name and district number