| Ideas for strengthening Rotary's brand January 2025 |
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Making Rotary's public image a priority
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| As a Rotary leader, you understand how important it is to help others understand who we are and how we make a difference as people of action. Publicizing your club’s efforts and sharing the impact you make helps attract members, volunteers, and donors. In this edition of Brand News, we’ll direct you to videos in the Brand Center that can help with your publicity. Your work to make public image a priority and strengthen Rotary’s brand is appreciated!
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| Use Brand Center videos to promote Rotary |
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| When it comes to ending polio, we're "Unstoppable" |
| In a new Brand Center video, “Unstoppable,” we tell the story of Rotary’s historic role in helping rid the world of polio. We started this job over 40 years ago and we haven’t stopped since. Members have contributed more than US$2.7 billion and countless volunteer hours to this cause, and our goal is closer than ever. Show your community what Rotary does – and can do – by sharing this exciting video on your website and social media channels. |
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| Telling your stories more effectively |
| “Connect & Inspire Through Storytelling,” a motivational webinar hosted by Rotary International and Toastmasters International, offers ideas on how to effectively tell your club’s stories. Panelists from Rotary and Toastmasters discuss connecting across demographic and cultural boundaries, bringing authenticity to your stories, and keeping things simple. Find an overview of the webinar and a link to view it in this Rotary Voices blog post by webinar moderator Mary Shackleton, District 7240 Endowment/Major Gifts subcommittee chair and a Toastmaster. |
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| Tell your stories with data |
| Data – indicators that provide insight into your projects – play an important role conveying the positive change your club or district makes in the community and can even propel people into action. Share your project data in compelling ways, such as through photos, video clips, or infographics, to inspire new partnership and funding opportunities, attract new members, and create stronger community bonds. The new Rotary Impact Handbook can help guide your club or district in gathering the right data to show your impact and demonstrate that you’re people of action. |
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| The Rotary Global Media Network |
| Did you know the Rotary Global Media Network has 34 magazines, featuring Rotary magazine and our 33 licensed regional magazines? Combined, they reach over 130 countries and are published in 26 languages. These magazines are professionally produced, high-quality publications that allow us to exchange cultures, strengthen our public image, and stay informed and connected, no matter where we are in the world. They’re also an excellent public image resource for you to hand out to people who want to know what Rotary is and does! |
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Privacy Policy
Brand News is a newsletter about public image and branding sent quarterly to Rotary leaders. If you know someone who would like to receive it, please have them write to p...@rotary.org
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