Using the launch/core/urdf.launch listed here: https://github.com/dawonn/ros-pioneer... on git. A user needs to Look at line 6: This puts a prefix on published transforms from this node. Removing it or changing value to "", takes out undesired "Pioneer3AT".
A possible second fix, modify xacro file listed here: https://github.com/dawonn/ros-pioneer... on line 12, chassis link already has Pioneer3AT in its name. Try renaming it just to "base_link" after cloning the ros-pioneer3at repo to the workspace and modify it there. I will update with second fix for a cleaner solution provided by Gustavo Adolfo Velasco Hernández.