AT T Subsidizing The IPhone $325
Takeshi Krueger
(AP) -- AT&T Inc.'s earnings fell 15 percent in the second quarter as it subsidized a record-setting launch of the newest iPhone. The weak economy also continued to sap its landline business. googletag.cmd.push(function() googletag.display('div-gpt-ad-1449240174198-2'); ); The profit beat Wall Street estimates, however.The country's largest telecommunications provider said Thursday it earned $3.20 billion, or 54 cents per share, in the April to June period. That was down from $3.77 billion, or 63 cents per share, a year earlier.Analysts polled by Thomson Reuters were expecting earnings of 51 cents per share.Dallas-based AT&T's revenue fell 0.6 percent to $30.7 billion, matching analyst expectations.AT&T activated more than 2.4 million iPhones in the quarter, and more than a third of those were for customers who were new to the carrier. Apple Inc. and AT&T launched a new model of the phone on June 19.AT&T subsidizes each new iPhone by hundreds of dollars, expecting to make the money back in service fees over a two-year contract. AT&T's operating margin in wireless declined to 23.8 percent from 25.5 percent a year ago.AT&T added a net 1.37 million wireless subscribers, a strong showing in a market that's approaching saturation, and more than analysts had expected. Together with the evident popularity of the iPhone, it could mean that AT&T has benefited at the expense of other carriers this quarter.AT&T is the first major telecom company to post results for the season. Verizon Communications Inc. reports on Monday, followed by Sprint Nextel Corp. and Qwest Communications International Inc. on Wednesday.AT&T ended the quarter with 79.6 million wireless subscribers, remaining in second place behind Verizon Wireless.In pre-market trading Thursday, AT&T shares rose 66 cents, or 2.7 percent, to $25.50. While the stock held up well in the market meltdown last fall, it has failed to keep pace with the recovery this spring. It has traded between $20.90 and $33.56 over the past year.A long-running trend continued in the second quarter as AT&T lost 921,000 residential phone lines. Households are signing up for phone service from cable TV providers or opting to rely on cell phones alone.AT&T said its earnings were also weighed down by pension and retiree benefit expenses that were $400 million higher, or 5 cents per share, than in the same period last year.2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. Citation:Economy and iPhone subsidies trim AT&T's 2Q profit (2009, July 23)retrieved 2 December 2023from -07-economy-iphone-subsidies-trim-att.html This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no part may be reproduced without the written permission. The content is provided for information purposes only. Explore further
The company is introducing the new, smaller iPhone at a time when customers are holding onto their handsets longer. Wireless carriers such as AT&T and Verizon Wireless are no longer subsidizing new iPhone purchases like they once did, making customers question whether the improvements warrant the expenditure on new models. A slowing upgrade cycle is something Apple has experienced with the iPad, which has seen sales steadily decline for several quarters.
It isn't clear if Apple's terms with AT&T prohibit it from subsidizing the Nexus One device. Apple is currently suing HTC, the device's maker, for patent infringement. AT&T has already "blessed" the Android-powered Motorola Backflip.
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