Part II of the Reading

[Kathryn Jasper]

After reading Chapters 4-7, please reflect on the content in this
thread. Cite your page numbers again. Keep the discussion intelligent
and constructive.

[amira shotwell]

I thought that is was funny that the people in Pueblo,Colorado thought
that Little Ceasars Pizza was expensive and that the pizzas could last
for more than one meal.(pg.92)Dave Feamster(the franchisee of the
resteraunt) seems like a very respectable man. I admire his
philanthropy, because he did what he did without wanting anything in
return.Another person that I liked was J.R. Simplot. I was impressed
at his motivation,resourcefulness,and dedication. He started for a
blank palette, and made his life into something that he probably never
expected it to be. He not only learned how to become a successful
potato farmer, but he also learned everything that was even remotely
related to potato farming and ran with it. I found it disturbing that
the food that we eat is a bunch of chemicals. We are not eating food
that tastes good, but delicious tasting(smelling) chemicals. They
could easily produce some chocolate tasting brussels sprouts, and have
every chocolate-loving kid in America eating brussel sprouts. I used
to always tell my friends that some things taste just like they smell.
(mainly the things that were'nt supposed to be eaten, like soap and
stuff-dont ask.) Know I know why:the scent of food is responsible for
as much as 90% of the taste of the food.(pg.122)

[Leslie Jones]

While reading chapters 4-7, I was interested by the rough relationship
between the franchisors and the franchisees. At the end of it all,
most franchisees resent the franchisors because the franchisees do the
hard work while the franchisors get most of the rewards. An example
would be the relationship between Ray Kroc and the McDonald brothers.
Kroc wasn't pleased with how he did all the work and the McDonald
brothers received the rewards and money. After he bought out the
restaurant chain and opened a new McDonald's across the street from
the brothers' San Bernardino restaurant, he ran them out of business.
(page 97) He was pretty happy about this, and I found the whole
situation ironic. I also thought that the IFA survey was completely
biased since they only surveyed franchisees who were still in
business. According to their survey, 92 percent of all franchisees
said they were successful. Those who had failed and gone bankrupt
weren't included in the survey. (page 98) As I was reading about the
IFF plant in Dayton, I was shocked to learn that the smell of the
cosmetics I use and the food I eat are all behind the same basic
science. (page 122) I also noticed that the plant creates flavors for
"organic" soy drinks. (page 122) I thought organic foods do not use
chemicals.

[Taryn Graham]

I also think that Dave Feamster is a very respectable man. I felt very
bad for him when i read that due to his back injury he had to leave
the game of hocky and go to school for travel agency(pg.93). In part 2
of the reading I found out some new things about food but not many.
For one, I already knew that Americans consumed a lot of french fries
a year. However, I did not know that the reason why french fries tast
so good is due to the fact that the fries a made in Flavor Companies.
One quote about this suprised me the most and that is, " The fast food
chains, understandibly, would like the public to believe that the
flavors of their food somehow originate in their restaurant kitchens,
not in distant factories run by other firms."( pg.120). Well, to be
honest, I truly thought that the flavors of their food did originate
in their kitchens. Oh well, you learn something knew everyday. In part
2 of our reading I also knew that the franchising business is very
costly and that it is a very competitive business.

> > and constructive.- Hide quoted text -
>
> - Show quoted text -

[mrcbryson]

I agree with Amira that it was funny how they felt the pizza was
expensive but I understand the part about lasting for more than one
meal because I know many people who eat pizza for dinner and eat the
leftovers for lunch or breakfast the next day (pg.92). Reading this I
thought and felt that this is something that is allowing us see even
though we know that as these franchises grew people didn’t really know
what to expect out of it but even today though it has become a big
part of our lives others are still trying to adapt to the change.
Also, I became very interested when I read scientists now believe that
human beings acquired the sense of taste as a way to avoid being
poison (pg.122) because I related it to how we smell milk to see if it
has become spoiled and also to how at lunch many of my friends smell
the salads to make sure they are fresh. I can really relate this to
how when I cooked a sausage one time and when I was cooking it I just
smelt a funny smell and I couldn’t take myself to overcome the smell
because I wasn’t use to it so I threw it away but it wasn’t spoiled or
anything for my other family members ate the sausages but because of
the smell it I took a bite of it I just tasted the smell in my mouth
so I instantly spit it out and washed out my mouth. I had never
thought about how we are using this sense of smell so much when it
comes to food until I read it in print and really thought about it. I
guess that because we are so use to smelling foods before we eat it
that it is so common we never think about it until someone points it
out. An interesting fact that I learned was that edible plants taste
sweet and deadly plants taste bitter (pg 122). I could relate this to
how broccoli taste sort of sweet to me when it is steamed and also how
to herbs leave a sweet aroma when cooked. I wouldn’t know the taste
of deadly plants but the fact that I now know they taste bitter I can
make sure that when I taste a bitter vegetable or herb to hurry and
spit it out which I would do regardless but this makes me want to be
more cautious when eating different types of plants.

On Feb 7, 4:21 pm, amira shotwell <amira.shotw...@gmail.com> wrote:

[Felicia Wright]

When I read these chapters, I learned so much about the production of the food I had been eating. Matthew Kabong, Dave Feamster, and J.R. Simplot played big roles in the upbringing of Little Caesars and the French fry. They didn't give up at what they did. They indeed " Think Big". I found it surprising that pizza was expensive because it isn't now. Also the IFA's survey was indeed bias because it didn't include everyone that should have been accounted for. The history lessons kept coming in these chapters with the diffusion of the French fry. The fact that the soliders relocated the idea of fries to the US from Europe was important. This provided a big economic boost for McDonalds and other businesses. I like how this book gets the viewpoint of 3 people- the farmer, the employee, and the consumer. While the consumers began to enjoy raring fries, the farmers were faced with my problems to grow more potatoes, which would have cost a lot of money. Then they had to be secretive to" uphold the reputation of the big brands". Finally it was eye opening to learn about the natural and artificial flavoring in the foods we eat!

[Felicia Wright]

I meant eating not raring:)

[AsianMelo's]

I agree with Taryn, about Dave Feamster. Even though he was injured he
still play on. I also agree with the biased of the IFA's survey, now
if they had include everyone, the result would totally be different.
How the relationship between the franchisor and the franchisee is so
unbalance. The franchisor just sit backs, don't waste any funds, and
take credit for the work the franchisee does, who is the one who spend
the funds.(Pg. 94) And how the franchisor always win with the
disagreement between the two parties. I honor Ray Kroc's willingness
to do things his ways and listen on to his franchisees' ideas and
complaints, while other franchisor do things their way. Also the idea
of using dehydrated products started by J. R. Simplot(eight-grade
dropout)(Pg.115)that began skyrocking after its uses in WWII,
believing that iit will provide the meal of the future(Psh please).
After WWII, the idea of frozen products, mainly fries, was being used
at every fast food restaurant across the nation, especially McDonald.
But the sad thing about it, the customer don't notice the differences
in taste. The frozen fries are chemically made to taste like regular
"fresh" deep french fries as long as the chemical used is approved by
the Food and Drug Administration's GRAS. The food that we eat are
generally modified to taste like food we cook at home. If the food
smell good, of course we'll eat it and wouldn't even give a second
thought about the chemical. Which bring me back to part 1, people need
to understand what are the things that are being put into the food we
eat and how it will effect us.
You are what you eat!

[Cirby Smith]

(Pg.92) Yet another example of how factory work influences how work is
done in a fast food restaurant, pizzas cooked on a conveyer belt, just
like cows being slaughtered on a conveyer belt in a slaughter house as
shown in Food inc. today; but i commend the fact that the pizza is
still and made and not frozen. I feel really bd for feamster too, to
have been in the priime of your life, and it all ends just like that
due to a back injury, with teamates you thought were friends, turning
their back on you like you never exsited. (pgs. 94 & 95) Franchises.
Mcdonald's you never cease to amaze me. The fact that Kroc was patient
in the situation made all the difference. The fact that he wasnt
driven by greed, the desire to make money as quickly as he could. No
he revolutionized the frachise sy. He made it so he didnt just make
money, but o the company could expand, while making money and still
maintain strict order over every Mcdonalds by keeping all of the
products the same in every locaton unless a cultural feature required
a change in the menu like in India. I admire that stand point of a
restaurant, even though they are one of the largest consumers of beef,
that requires cows to die in the cruelest way ive ever sen and
chickens struggling to not die under the weught of their own bodies
and being sucked in by pheces under their feet that they have make
aliving inonly to be pivked up and slaughtered later (food inc.).

[Khloe Jones]

I also found it odd that on page92 they called Little Caesars pizzas "big and expensive" because five dollars for a "hot and ready" from the same fast food restaurant is often overlooked as a big deal to us. In the same chapter I was confused as to why they called it a small town after they named so many high profit franchises (i.e. Dunkin' Donuts, Applebee's, Home Depot, etc.). It shocked me to read this quote: "A chemical analysis of McNuggets by a researcher at Harvard Medical School found that their 'fatty acid profile' more closely resembled beef than poultry"(p. 140). I was shocked because I personally love McNuggets and I didn't realize how bad they actually are. Of course I know companies lie all the time just to get you to buy into their product but the process of them adding beef extract just to make the nuggets taste better is ridiculous.

[John Robert Mosby a.k.a J.R. a.k.a. DJ Lil Sprinkles b.k.a Sprinkles]

I agree with Leslie about the owner/worker's relationship. But it
seems that in the end, the workers reap more benefits, because in a
case such as Kroc and the McDonalds brothers, Kroc ended up more
successful after buying out the restaurant chain.
I also found it interesting about how french fries get their flavor
from flovor companies. I knew that additives were added to a lot of
foods,
but french fries? And I find it quite dumb that restaurants don't
want
people to know that their product is manufactured in a factory, and
that they try to pass off the image that their food is hand cooked.
(p.
120) I mean, we all know that their food isn't hand made, we can see
how its made looking over the counter at fast food restaurants. So
why
lie? Plus, I feel that if they told the truth about their products,
they wouldn't lose any sales, because if people are like me, then
they
don't care how its made, as long as it's nothing that will kill us.
I also found it cool that scientists think that humans have developed
taste
as a sensor for poison. (p. 122)

P.S: It was funny when they that the northern snobs called Pueblo,
Colorado "the a**hole of Colorado." (p.91) LOL

On Feb 7, 4:21 pm, amira shotwell <amira.shotw...@gmail.com> wrote:

[KORT]

From reading part 2 of the reading, i was so facinated ho like in
part 1 of the reading, how McDonalds just about wrote the books, and
set the rules of the fast food industry and the worlds perspectve of
American's habbitsd and culture.[p96] Kroc got the concept of fast
food and incorperated real estate into! In that time while all the
other business leaders being middle school/high school drop outs could
come up with such brilliant money making ideas (which prove the
digression in americans education levels) on how to expand through
their new franchising idea, while keeping trational rules values, and
then inceasin revnue.
After te congress made laws on franchising, i peronally think this
was a way to not entera new depression because if you look at it,
through " encroachment" there was no was to become rich, which
everyone though they were going to be getting them a franchisment, is
you have all of those stores right next to each other, the franchiser
would still be rich but the franchiseee would be the one who
suffers(i.e., ssubway) ! but i guess the only thing that mattered was
that they franchise got money and continued to expand. and speaking of
epanding, they incorperated relocation diffusion into the fanchising
business by testing to see if ,the person eho's trying to get into the
business, really cared and was going to stay on focus, by moving the
to a new franchise in a new town having them to move and be dedicated
without the distraction of family, friends and other social ties to
theat area,

[KORT]

@ Khloe and everyone else who were talking about how they were talking
about the pizzas were "big and expensive",if yo look at Feamster he
was kind of well off and he only made $300 a week! so if you just have
regular people mking below that it is expensive!

[Autumn]

On Feb 7, 10:23 am, Kathryn Jasper <kathryn.jas...@gmail.com> wrote:

In the beginning of this section of the reading, I also find it
comical that they think the pizza prices were high as Amira stated. (p.
92) Also, there is a lot of deforestation going on, "turning cattle
ranches into street after street". (p.92) I noticed the author makes
many comparisons of new and old franchises in chapter 4. I learned how
contracts how to be signed in order for fast food chains to operate
legally. (p.99) J.R. Simplot introduces the infamous frech fries to
McDonalds. I find it interesting that french fries started in such a
simple way but became something revolutionary that everyone knows
about. Simplot accelerated the growth of fast food chains all over the
United States with his new innitiative for the production and shipping
of french fries. (p.115) The competetiveness between companies for
resteraunt's business is also unfolded in this section. Further into
the reading, I think it's safe to say Colorado has had a lot to do
with fast food places we're all familiar with today.

[Daniel Moore]

When reading this section of the reading, it was surprising to see an
African delivering pizza in Colorado. The people thought that Little
Ceasars was expensive and would last them more than one meal. To us,
it seems cheap now. Something that surprised me is, "The fast food

chains, understandibly, would like the public to believe that the
flavors of their food somehow originate in their restaurant kitchens,

not in distant factories run by other firms."(p.120). I new that the
food was not made in the kitchens but i didn't know that french fries
had flavoring added to them. It was also sad that Dave Feamster was
injured by an unexpected hit from behind and was never able to go back
to play hockey again. Because of his injury, he had to find another
way to make money. At first, he tried travel agent school, but later
quit. With the help of an old friend of his, he got into the pizza
industry. It is sad how much of the food the fast food chains give us
that contain additives and not what they say it is. (p.93)

[Ronisha Stewart]

I agree with Amira, I think it is funny how the people of Pueblo,
Colorado thought that Little Ceasers pizzas were expensive. But that
is a little town and the people probably don't make much, so I
understand. To me Feamster is an honorable man because he works hard,
he sticks with old fashion things because he knows how to save money,
and because he helps out people that are in need. Just like in
chapters before everyone branches off one way or another from the
ideas of McDonald's.(pg.95) Its amazing how much it costs to gain a
franchise but its a great investment because you get your investment
right back, especially from popular fast food resturaunts. I think its
nasty that J. R. Slimplot fed his hogs horse meat during the winter,
but his idea about precooked fries was great, alothough his fries are
an example that we don't know what these resturaunts are feeding us."
Like McDonald's bought Slimplot's fries and people didn't know the
difference."(pg.115) Even though these fast food resturaunts are big
consumers of beef that cause terrible deaths of cows, it just proves
the theory that people will stop at nothing for money to be true.

[KeithMac]

When reading these chapter I've learned about the production of pizza,
the area where alot of the meat has been raised and also the uprise of
the french fry. It's amazing how a guy( J.R. Simplot )can get so rich
off the war,just by selling potatoes. The concept is crazy, and his
made hisself richer by getting into the frozen french fry industry.
Selling his products to tthe up and running company ,called McDonalds
(Ray Kroc). These chapter also go into discussion of the life of this
once known NHL player,who seemingly gets hurt but is only alotted with
300 $ a week. While managing through his recovery he finds the nack
for wanting a business and buys his own Little Caesar's. It also goes
over the concepts of franchising and how fees come about as you want
franchises form certain companies.In the reading it also goes into
greater detail about the IBP corporation in Greenley , Colorado. It
shows how a town slowly turned against each other because of
economical reasons. I must say that these passages actually are quick
reads.

[Amina Naantaanbuu-Joens]

I though it was sad how just how easy the people who operated the
ranching monoplies in business can take over the smaller part time
ranchers who honestly with out a second job or farmers who have the
means to sell some land just to stay out of debt. The smaller rancher
hold the values of a true rancher we see being protrayed in the
American western moives, not simply to make a profit but its their way
of life. ( Hank taugh me that RIP) Their way of life consist of hard
wrok and values which are the ideal rather than being able to write a
check which any one can do.

> --
> To go to our google group, go to http://groups.google.com/group/room316APHG
>

[Crystal B.]

These chapters basically gave information about many franchises and
chain stores that opened across the U.S.Kroc was trying his best to
increase and expand the sales of McDonalds(p.96-97). I learned that
McDonalds franchise pays 1/3 the amount of 1.5 million dollars to open
a resturant.(p.98).I like how Mr.Dave became a franchiser, and over
time he became the owner of five Little Caesars, making "BIG TIME
MULA".But as the book describes it 'a good income!"Chapter five
briefly discusses how the food we eat is really chemicals.That it
color coded to arouse the taste buds(p.127).The IFF lab is a lab that
produces flavors and fragrances that we all might have heard of or
used.The IFF are known for making new substances,like magic potions.(p.
121).Reading all about this system makes me think twice about
purchasing these products.The last of the readings were mainly based
on the cattle business and how the food indusrty affects it.A did you
know moment: Did you know that in the cattle markets, 80 % of the
cattle being exchanged are captive supplies meaning that part of the
supply that is not owned by a company but is used by the company to
maximize its own profits often at the unknowing expense of those who
actually own those supplies.!(p.138).This was strickingly alarming to
me. I was so astounded when i read this.There is no telling what we
are eating.But, the rest of the information we need to know is further
and deeper into the book, which gets me at the edge of my seat
wondering what amazing feature is yet to come.

On Feb 7, 10:23 am, Kathryn Jasper <kathryn.jas...@gmail.com> wrote:

[Lorenzo Herman]

Yea your right amina, its really screwed up that these family owned 'wholesome farms are being bought out and took over by so many corporations, but on the other hand every has to make a living and i really cant be mad at so multiple corporations(mcdonalds tyson etc) on tryinng to get as much as they can and trying to get us to buy their product, at the end of the day the almighty dolla drives humans to do unhumane things lol, you gotta see this growing issue through the eyes of the seller the buyer, the worker the boss and the consumer wow --- On Tue, 2/8/11, Amina Naantaanbuu-Joens <amina...@gmail.com> wrote:

---

The fish are biting.
Get more visitors on your site using Yahoo! Search Marketing.

[Brayy:)]

I also think that it was funny that people think of Little Caesars as
expensive.(p.92) Also, I didn't know that they delivered. When
business such as GM lack the capital to hire salesmen for their
business, they had to sell their franchisee.(p.94) Also, franchising
help fast food chains to expand more rapidly(p.95), which is probably
why McDonald's is one of the biggest fast food chain yet. McDonald's
local franchisees created the tasty foods we love today such as the
Big Mac, the Egg McMuffin, and Filet-o-Fish.(p.95) Another thing I
liked in the reading was, that Feamster, pays some of his employees
college tuition.(p.103) That is very encouraging to them, especially
if their fiances aren't so great. Another point is that machines are
taking over the way food use to be made. For instance, the machines
that make french fries, that has made them easier and faster for the
workers.(p.111) The process is washing, sorting, peeling, slicing,
blanching, blow-drying, frying, and flash freezing the potatoes.(p.
111) Also, another man, who is very successful, without a high school
education, is J.R. Simplot. He grows many different crops such as
process corn, peas, broccoli, avocados, carrots, potatoes, and raises
cattle.(p.115) His potatoes provides the majority of the french fries
for McDonald's in the United States.(p.116) Yet, Mcdonald's has a
secret, unhealthy, addition to their fries and chicken products called
"fatty acid profile"(p.140). It's more similar to beef than poultry.
Also, cooked in beef tallow like the fries. Lastly, something shocking
came to my attention, "bright foods taste better"(p.128), is that
really true. I believe that's probably McDonald's and other fast food
restaurant chains aim to do since most of their food is bright. lol

[Madison Harrison]

In this section of the reading I also thought this was funny when the
people in Pueblo, Colorado thought that Little Ceasars Pizza was
expensive and the pizzas could last for more than on meal(p. 92). It
really is incredible how so many people are eating fast food and have
no idea what it is. Some people DO know what it is and continue to eat
it every week. Like Trey said, the scent of the food is responsible
for 90% of the food's taste(122). How disgusting is that? Just a bunch
of chemicals. They could make anything they wanted to and sell it to
the public only telling them half of what was in it, and it would sell
as fast as wild fire spreads.

On Feb 7, 4:21 pm, amira shotwell <amira.shotw...@gmail.com> wrote: