Part 1 of reading

[amira shotwell]

I noticed that in the book there were a lot of vocabulary
words and subjects that we have been dicussing in class: envclave,pg.
61;housingstyles,pg.60;sharecropper,pg.13;baby boom,pg.41. I was
amazed at how much the fast-food chains put everything into
consideration. Before, I never knew that they did research on kids,
and hired cultural anthropoligists to make studies on kids, just so
that they can sell their food.Other advertising campaigns seem very
competitive, because they are willing to compromise the education of
our current students. They put false information in schooI materials
that were used by the teachers and the students.(pg.55) It was kind of
funny that the American Coal Foundation said that greenhouse gases
didn't effect the atmosphere, or that the earth actually benefitted
from them.(really?)The Joe Camel ad campaign was also very interesting.
(pg.43) It showed how effective commercials actually were. I think the
Camel company should have been fined for obviously trying to appeal to
the younger generation.

[Taryn Graham]

I completely agree with Amira about The Joe Camel ad campaign. I think
its very disturbing that a cigarette company would try to appeal to
the much younger generation. Overall, the reading did suprise me when
it comes to how competitive the fast food industry is. I would have
never imagined that it was that cut-throat. I was also very interested
when the book began tallking about the different creaters of different
fast food place. For example, Richard and Maurice McDonald(pg.19),
Harland Sanders(pg.23), and Dave Thomas(pg.22-23). I also found it
very suprising how cheap it was to start a fast food chain back then.
Carl Karcher bought his first hot dog cart for only $326(pg.27)