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A very well considered statement, George!
Imagine that one of the two BIG organ manufacturers might partner up and co-op with one of the two BIG European digital organ builders. What would that mean to you and most of the historical, current and future customers?
One thing will be for sure: In such a scenario I could imagine a new, extremely strong joint-venture coming up that would certainly have the potential to define a new level of global market share, market penetration, diversity of products and price ranges within one such specific joint-venture.
Let’s face the reality: As of today, only four globally active manufacturers are sharing significant parts of the global Digital Church Organ market – which is Rodgers and Allen from the US market perspective, and Johannus and Viscount from the European part. Just imagine what a close, meaningful joint-venture between one of the US- and one of the big European guys could mean and achieve in terms of market penetration, technology-sharing, efficiency of production and distribution to the ‘good old Classical Organ Industry’…?
US markets are not yet used to a retail structure where organ dealers may represent and promote more than just one single organ brand – however, this is something that is quite normal in Europe and other global markets. Actually, why not…? What would be wrong if an organ dealer would offer his customers a product- and pricing range, starting from a very affordable entry-level range of home and practice organs, up to a state-of-the-art range of instruments for institutional and professional use, including individual pipe-digital hybrid solutions? Would brand names really matter in such a scenario…?
Dieter
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Don’t worry – Rodgers will always own its dedicated, specific share on the US and global digital and digital-hybrid organ market ;)
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Gerry,
Having a Rodgers and Hauptwerk myself, I think you’ve hit it out of the park. Very nicely stated.
Best regards,
Bob Leety
Nazareth, PA
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A very well considered statement, George!Imagine that one of the two BIG organ manufacturers might partner up and co-op with one of the two BIG European digital organ builders. What would that mean to you and most of the historical, current and future customers?One thing will be for sure: In such a scenario I could imagine a new, extremely strong joint-venture coming up that would certainly have the potential to define a new level of global market share, market penetration, diversity of products and price ranges within one such specific joint-venture.Let’s face the reality: As of today, only four globally active manufacturers are sharing significant parts of the global Digital Church Organ market – which is Rodgers and Allen from the US market perspective, and Johannus and Viscount from the European part. Just imagine what a close, meaningful joint-venture between one of the US- and one of the big European guys could mean and achieve in terms of market penetration, technology-sharing, efficiency of production and distribution to the ‘good old Classical Organ Industry’…?US markets are not yet used to a retail structure where organ dealers may represent and promote more than just one single organ brand – however, this is something that is quite normal in Europe and other global markets. Actually, why not…? What would be wrong if an organ dealer would offer his customers a product- and pricing range, starting from a very affordable entry-level range of home and practice organs, up to a state-of-the-art range of instruments for institutional and professional use, including individual pipe-digital hybrid solutions? Would brand names really matter in such a scenario…?Dieter
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