Zagster 2018 announcements

[Richard DeSarra]

We are thrilled to be planning for our second season in Rochester! The first season was a tremendous success with over 22,000 rides, 7,800 riders, and a warm and excited community response.

Riders loved the price - at $1 per 1/2 hour, riding a bike was accessible, easy, and fun! Many rode a bike for the first time in ages, and many added more cycling into their regular routines. We saw an average of 309 rides per day on weekends and 180 on weekdays.

The community also provided feedback that we've taken to heart. There will be easier access to bikes via Androids; we're rolling out a cash-based payment system for the underbanked; keypads are coming to provide access to those without smartphones; and we're setting up referrals to reward riders who bring in new members. We got a lot of feedback about renting more than one bike with one account, which is something we are exploring.

For sponsors, we will now be providing data at the app, bike and station level, so you know how many impressions your brand is getting. We are rolling out additional sponsor benefits over the next several months to help you connect deeply with the bike share riding populations.

A few other changes are coming to Rochester! We're eliminating the $1 off-station docking fee, meaning riders can get anywhere without paying extra. Five adaptive bikes are coming, which will support riders with mobility, sensory, and other limitations that make a standard bike inaccessible. We're also folding Zagster Rochester into our larger national network of bike shares, called Pace. That means that riders from all over the country will be able to ride in Rochester - meaning more exposure for your brand and wider connections with your community.

Much more information is coming as we prepare to re-launch in April, but in the meantime please reach out with any questions or concerns!
Aviva

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Aviva Manin Account Director at Zagster P  (617) 681-4753  |  E  ama...@zagster.com 25 First Street, Suite 104 Cambridge, MA 02141