ah ha. figured it out finally.
The install of RIDE created a icon on the desktop
looking at the properties of that I saw it was running
pythonw.exe -c "from robotide import main; main()"
that did nothing as usual
Do I tried
python.exe -c "from robotide import main; main()"
and that finally gave me some insight
Wrong wxPython version.
You need to install wxPython 2.8 toolkit with unicode support to run RIDE.
I had downloaded the latest
wxPython3.0-win32-3.0.0.0-py27
So I went and got the unicode version of 2.8, and the latest available on that site
wxPython2.8-win32-unicode-2.8.11.0-py27
Finally Ride Runs - see attached also
When it ran it told me there was a newer version - 2.8.12, but I have not tried it yet
It also said there was a newer version of RIDE but the link went to a blank page...
So, it's working and I am sticking with it!!