Narayana Hrudayala

[Uday Krishna]

Dear All,

Narayana Hrudayalaya,located in Bangalore is one of the world's largest pediatric hospitals.It receives patients from outside India, and has created a record by performing nearly 15,000 surgeries on patients from 25 foreign countries. It is also a renowned centre for telemedicine and it offers this service free of cost to patients in Rural India.

Perhaps this can be included as a case for our Juniors next year.

Here's a very good video on Narayana Hrudayalaya

.http://www.youtube.com/watch?v=4r9R8B-p1Ok

Regards,

Uday
--
Student
XIMB, PGDM(RM) 2008-10

[SaumyaRanjan Swain]

Dear All,

This mail is in continuance with what Udaya has mailed.

PFA The Case on Narayan Hrudayalaya

http://worldbenefit.case.edu/research/paperseries/wp-content/uploads/2007/08/Doshi%20v1,i2,a5,p63-70.pdf

The business followed draws parallel with Arvind Eye Hospital Business Model.
The strategies followed here are
1. Cross-subsidization- The clientele mix of 75% poor and 25% rich patients allows the hospital to cross-subsidize the costs.
2. A factory model approach is used in which specialists focus only on surgeries
3. A Relentless Pursuit of Cost Cutting Across the Value Chain
4. Public - Private Partnership  (with ISRO)
5. Harnessing the Power of the Poor through creating a self fund raising Insurance scheme
6.Scalability of the innovative schemes helps spread such costs and increase the coverage

Really an Interesting Case.

Happy Reading.

Regards
Saumya

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