Announcing the Youtopia Winners

[C Shambu Prasad]

How many would like to be Youtopians? Read on.

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From: Free Range Studios <in...@freerangestudios.com>
Date: Thu, Jan 7, 2010 at 8:37 AM
Subject: Announcing the Youtopia Winners
To: sha...@ximb.ac.in

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	Dear Youtopian, Four months ago, we asked a simple question: "What does the world need now?" More than 20,000 of you responded helping us choose 20 amazing finalists. Do you want to keep up with Youtopia, see what we create and be a part of it next year? Sign up and we'll send you a Youtopiator to make your own serious (or absurd) commitments to a better world. Each of our finalists truly represents a piece of what the world needs now, but two stood out as most in need of what Free Range offers—revolutionary storytelling. This year's winners are ready to make real and lasting impact but are in need of a little Free Range magic. Thanks to the Youtopia grant, and all of you, that's exactly what they're about to get. Our Winners Are: Socially Responsible for Profit INDIGENOUS DESIGNS Gorgeous clothing, sustainable manufacturing and a deep commitment to the health of artisan cooperatives—why can't all businesses be run like Indigenous? Today, nearly every brand is offering "responsible" products, even as many continue to pollute and plunder. It's time to set the record straight and tell the stories of the real heroes, like Indigenous, who weave the healing of culture and the planet into everything they do. A new spin on their story and a look at the power of shopping mindfully is coming your way soon! Non-Profit EARTH UNIVERSITY EARTH's Youtopia campaign made it clear that they have a hugely loyal base of activists. They're ready to pounce on an ambitious project to plant 200,000 trees and to inspire hundreds of thousands of people with this symbolic and concrete act. We'll be producing a 30-second ad to run around the world on CNN International to get those who care off their couches and into real action. Thanks again for your part and keep an eye out as we work to fund even more of our finalists' projects. Have feedback on this first year of Youtopia? We want to hear from you. Email us at yout...@freerange.com. With love, The Free Range Team

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Dr. C Shambu Prasad
Associate Professor,
Xavier Institute of Management Bhubaneswar
Ph: +91-674-3983740 (o) 876 (r) 2302580 (r) 2300995 (Fax)
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