A good place to start the pivot, says Grubisich, is to understand what readers and users seek by looking at two AP studies

[Bill Densmore]

As we consider how to move forward the projects at RJI-Pivot Point Chicago, a place to start is to review what readers and users are seeking. 

Toward that end, fellow Pivot Pointer Tom Grubisich is referencing what he calls two key documents in the gathering movement to "re-invent journalism -- with the twin goals of building trust with  the community and re-monetizing the news industry." They are the AP's "A New Model for News," published in 2008, and its broader "A New Model for Communication," published in 2010. Both are linked from a blog post by Pivot Point participant Martin Langeveld, on the Nieman Journalism Lab website. 

In "A New Model for News," says Tom, The AP spells out how it is reorganizing its development and presentation of news so overloaded news consumers can make more sense of what's happening -- from their neighborhood to the world at large. he result of this reorganization is the AP's now-familiar "1-2-3 filing" -- first, a headline on what happened, second, a short, present-tense story, and third, a longer-form story, in different formats for different platforms,that includes more details on the event and possibly analysis. "A New Model of Communication" identifies what it calls the "broken social contract" between advertising and the public.The paper the product of worldwide interviews with news consumers, proposes a trust-building "Communitas" that would include the news industry, advertising and the public. Communitas would be built around two-way communication in which each of the three entities s an empowered partner.  

Grubisich says the "Communitas " idea correlates with key elements of Buzz Wurzer's proposals in his "New Networks Approach" project on how to to re-monetize the news industry in the digital era.