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By : Tim Hughes
Book Synopsis :
Since the earliest days of 'modern' marketing and sales, the departments that ran these key functions have been separate empires. They have different leaders, different budgets, and different organizational structures. However, with the overwhelming impact of continuous disruption, many organizations have been left floundering, unsure of how to get traction in the market. The old rule book has been torn up and thrown away. Smarketing is the first book that explores the shift that will become the future state operating model for companies seeking to remain competitive and relevant in this fast-changing digital world. It explains how and why companies should blend sales and marketing into one single, streamlined smarketing department. Sales people will become better marketers, and marketers better sales people, leading to bigger, better business growth all round.With clearly defined implementation strategies that can be applied by any company, regardless of size or sector, .
Book Detail :
Tittle : Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing
Author : Tim Hughes
Pages : 248 pages
Publisher : Kogan Page
Language :
ISBN-10 : 074948358X
ISBN-13 : 9780749483586
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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