Exciting Riverside News

[Aaron Millett]

It was 30 years ago that I started Riverside Newburyport with a very small crew and 2 repair stands.  At that time, Newburyport was a quiet city before the MBTA came back to town and the real estate market skyrocketed.  It was a slow start, but with a passionate crew we managed to pay the bills and build relationships with vendors and enthusiasts as cycling took off in town.  Rail trails, bike lanes and paths were created and loved by all and we grew to reach the demand.  In around 2010, Tom Reinke came in from Minnesota and was hired as the new manager.  He hit the ground running and hasn’t slowed down since!

 

I’ve thoroughly enjoyed every minute at Riverside and I am grateful for all the people I have met along the way.  Thank you for being part of the Riverside community–I hope it has been as rewarding for you as it has been for me.  I’m reaching out to you as one of our top customers, to let you know the time has come for me to step aside and let Tom take the helm.  Get ready!  He’s just getting rolling!

My ultimate goal is that Riverside continues to be at the center of this great community for years to come.  Tom has proven that he has the skills and the passion to lead Riverside to that end. For me, I will continue as an employee and consultant to make the ownership transition as smooth as possible, letting Tom focus on meeting all the future challenges of the bike world and, more importantly, making Riverside even better for riders like you.  Thank you for all of your support over the years and helping us build such a great community.  

All my best,

Aaron Millett

Aaron Millett

      

Riverside Cycle Newburyport 

The Tannery, 50 Water St.

Newburyport, Ma 01950

978-465-5566

Riverside Cycle Haverhill

1 Ginty Blvd

Haverhill, Ma 01830

978-372-4981

Riverside Cycle Manchester

23 Elm St.

Manchester by the Sea, Ma 01944

978-526-1200

www.riversidecycle.com

[Doug Burritt]

Dear Aaron and Tom, 

I extend my heartfelt congratulations to both of you on establishing an outstanding local bike shop that exemplifies the finest qualities of a true community-focused business. Riverside Cycles, staffed by a dedicated team of committed professionals, truly stands out as a beacon of excellence in the cycling industry. 

Your unwavering dedication to serving cyclists at all levels is a defining feature of what makes Riverside Cycles exceptional. In an era where customers face a multitude of choices for purchasing bikes, components, and cycling gear, it is Riverside's unique emphasis on attentive listening and thoughtful service that sets it apart. The willingness of your sales and service team to consistently take the time to understand customer needs and provide tailored solutions is a rarity in today’s fast-paced retail environment. 

It is inspiring to see Tom’s dream of owning a bike shop come to fruition, and I am confident that his enthusiasm, passion for cycling, and commitment to ethical business practices will continue to complement the solid foundation of excellence that Aaron has established as the cornerstone of Riverside Cycles. 

Once again, congratulations to you both. I wish you continued success and growth in this remarkable venture. 

Best regards, 

Doug Burritt 

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From: riversi...@googlegroups.com <riversi...@googlegroups.com> on behalf of Aaron Millett <aa...@riversidecycle.com>
Sent: Tuesday, May 13, 2025 3:10 PM
To: Riverside Group Rides <riversi...@googlegroups.com>; RiversideRacing <riversi...@googlegroups.com>
Subject: Exciting Riverside News

 

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