Is Microsoft Store Available For Windows 8

[Kathrine Selvage]

Theprivate store is a feature in Microsoft Store for Business and Education that organizations receive during the signup process. When admins add apps to the private store, all employees in the organization can view and download the apps. Your private store is available as a tab in Microsoft Store app, and is usually named for your company or organization. Only apps with online licenses can be added to the private store.

You can make an app available in your private store when you acquire the app, or you can do it later from your inventory. Once the app is in your private store, employees can claim and install the app.

If you are working with a new Line-of-Business (LOB) app, you have to wait for the app to be available in Products & services before adding it to your private store. For more information, see Working with line-of-business apps.

The momentum of Windows customers is a testament to the growth in quality content from our passionate community of developers, who have more than doubled the number of Win32 and PWA apps since last year. Engaging PWAs like Snapchat and ESPN, sophisticated native apps like Spark Mail, Adobe Photoshop and Lightroom, Capture One, Bilibili and WhatsApp, along with Android apps like Epic Seven, Best Fiends, and Blink, are truly what makes the Microsoft Store the best place to find the right content, whether for productivity, entertainment or creativity. There are many more apps to recognize, including the winners of the Microsoft Store Awards 2023 which can be found here.

Today, we are proud to share the next phase of our journey for the Microsoft Store on Windows and announce new experiences, features and tools. We are focused on building an open store that is ready for the new AI era, and to provide developers with new tools like Microsoft Store Ads to reach even more customers.

Customers can take advantage of AI-Generated review summary. This new feature summarizes customer reviews and provides a concise summary highlighting the topline details. We know customers use the Microsoft Store to view and gather community feedback when considering and choosing new apps and games. However, especially with popular apps that have thousands of reviews, sifting through each one can take time. Supported by AI, this feature is designed to make the customer experience even more seamless. AI-Generated review summaries will soon be available in the Microsoft Store.

Microsoft Store AI-Generated keywords: Coming soon to preview, we will introduce a new developer tool in Partner Center that leverages AI to generate and suggest Search Tags for apps. We are using AI to consume your metadata, as well as other signals, and help you improve the discoverability of your app in the Microsoft Store search results. Based on popular demand, we are also introducing the ability to select multiple categories per app, which will further improve discoverability and help you reach more customers. Learn more here.

Reach more customers with new developer tools and expanded servicesEarlier this year, we announced the availability of Microsoft Store Ads in search results and shared plans to expand the experience to premium ad placements in search. In just two months, we have seen more developers adopt this new channel and receive positive results. Miracle Games experienced a 25% increase in app installs compared to before at a CPI that is 90% lower than on other advertising channels. Learn more about Miracle Games story here.

Starting next month, Microsoft Store Ads will be discoverable in Bing.com search results, along with Microsoft Store search results. To take advantage of these capabilities, create a Store Ads Campaign in Microsoft Advertising. We are also making available a new Attribution SDK for MSIX apps and coming soon for Win32 and PWAs. Learn more here.

Developers now have the option to display rich advertising in the spotlight section in the Microsoft Store. This provides a new large and high-traffic surface for advertisers and supports video ad formats. If you are interested in participating in the pilot program, please submit a request here.

Starting in June, Microsoft Store Ads will expand beyond the U.S. market, supported by Microsoft Advertising, to more than 150 regions worldwide. Advertisers with a presence in other countries will soon be able to leverage this channel to achieve their acquisition goals.

Over the last two years, we continue to see a growth of developers publishing PWAs or Win32 apps. We are excited to bring new capabilities for PWAs, faster certification for Win32 apps and opening Android app submissions to all developers:

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