Fwd: Simsi Newsletter (Spring 2022)

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Joel Caplan

Mar 15, 2022, 7:43:58 PMMar 15
to rutge...@googlegroups.com, risk-terrain-modeling
I’m forwarding the Spring 2022 newsletter from Simsi, the Rutgers University startup for all things Risk Terrain Modeling (RTM).
Simsi makes RTM more accessible and easier to use than ever before. The RTMDx software now includes the power of RTM analytics plus place feature data, a Pocket GIS, Site Risk Reports, a mobile app, outcome evaluation tools, and more. Lots of cities and towns in the US and around the world rely on it for crime prevention and public safety programming. Check out this short video overview: https://youtu.be/7_jzhpSiYac
Diagnose crime patterns, prioritize places in need, and coordinate resources for prevention. Visit simsi.com to learn more about RTMDx software or request a demo. Join the mailing list for more news and upcoming events.
Warm regards,
Joel, on behalf of RCPS

---------- Forwarded message ---------
From: Simsi, Inc <inqu...@simsi.com>
Date: Tue, Mar 15, 2022 at 1:32 PM
Subject: Simsi Newsletter (Spring 2022)
To: <nal...@gmail.com>

Simsi_Logo_Official copy.png

Focus on Places

Simsi provides the only Risk Terrain Modeling software to diagnose crime patterns, prioritize places in need, and coordinate resources for prevention.

Message From Our CEO

The Human Connections to Places

In the opening act of 2022, we, at Simsi, reflect on the human connections to places.

Throughout our existence, humans have made places part of our identity: Sacred places, gathering places, romantic places, safe places. From national memorials to small town centers, places are visible and immersive markers for who we are at any given moment in time. People impose meanings on places, and places also give us meaning. The features of a place can make us feel welcome, comfortable, and secure. They can engender exploration or inspire awe. We engage with places, both positively and negatively, and we interact with other people at particular places and settings. Places can also be scary, foreboding, insecure and uncomfortable at times, and cause us to fear, to fight, or to flee. But places, like humans, can change. They can be restored or rehabilitated. They can be made safer. They can be strengthened.

Our software, RTMDx, and the risk terrain modeling (RTM) methodology that underpins it, puts places into a more focused and detailed light. It reveals how human behaviors and interactions are shaped by places, and it empowers communities to enhance public safety by identifying key places and their greatest needs. As 2022 unfurls, we’ll be presenting, among other things, stories about the power of places to prevent crime and improve public safety. We invite you to be our partner in problem-solving with place-based analytics and data-informed community engagement.


Risk Terrain Modeling for

Data-Informed Community Engagement (DICE)


The Newark Public Safety Collaborative (NPSC) uses RTMDx software to diagnose crime patterns and inform crime reduction efforts at the community-level. Using the Data-Informed Community Engagement (DICE) framework, the NPSC brings together city officials, police, businesses, non-profit agencies, and community-based organizations to add context to data analytics and problem-solving. NPSC empowers multiple community stakeholders to become co-producers of public safety.

NPSC recently focused on the citywide problem of auto thefts in Newark, NJ. Data analysis with RTMDx connected place features with crime incident locations. Auto thefts occurred most often near specific features of the landscape, including gas stations, convenience stores, pharmacies, and liquor stores. Further analysis revealed that nearly 50% of auto thefts involved unoccupied idling cars. Police officers, along with other NPSC partners, formed risk narratives about how patrons of particular stores attempt to make a quick purchase while leaving their cars running in front of these establishments. This behavior makes these particular places more vulnerable to auto theft at particular times compared to other places in the city.

To disrupt the data-informed risk narrative, NPSC community partners launched a “lock your car, take your key” flyer-distribution campaign in the highest-risk areas to increase awareness and minimize opportunities for crime. RTMDx was used to maximize existing local resources by prioritizing 21 places with the greatest need for attention. Preliminary results show a 47% decrease in auto thefts.

Learn more about the NPSC and the auto theft prevention campaign here.

Analyst Pro Tips

RTMDx software diagnoses environmental conditions that connect to crime incidents. Use it to prioritize where to go and what to focus on when you get there. Here's a quick tip for using the built-in Pocket GIS tool to select the highest-risk places and produce actionable information to allocate resources for prevention. Click below to watch the video on YouTube.

Visit Simsi.com
Simsi, Inc | 926 Haddonfield Rd #180 STE E, Cherry Hill, NJ 08002 Copyright © 2022 Simsi, Inc
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Joel M. Caplan, Ph.D.
Web: www.jcaplan.com
Email: nal...@gmail.com
Phone/text: 347-625-7227
Twitter: @JoelCaplan

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