5d Cinema Chisinau

[Yair Nixon]

Immediatelyafter it was invented, cinema spread with lightning speed across the world, being appreciated mainly for its entertainment purpose and secondly for its fantastic ability of presenting visually the complexity of the surrounding world, reducing distances and capturing crucial moments from history, allowing them to be reproduced, virtually, for ever.

The importance of viewing movies in cinemas decreased steadily after 1985, when the evolution of current events became more captivating than the topics of action movies, and the TV screen became favoured over the cinema screen.

The 1900s brought poverty to the population and the cinema tickets became very expensive, due to the high tariffs, becoming inaccessible to the common citizen; meanwhile, the pirated, racy movies shown in internet clubs attracted the immature youth away from the art of cinema. The situation culminated with the categorical instauration of the reign of Latin-American soap operas on television, followed by similar Russian productions. The system of television series, continuing the story from one evening to the next, kept moviegoers at home and finally resulted in the desertion of cinemas and the demise of the tradition of viewing movies in optimal cinematographic circumstances: large screen at an appropriate distance, colour, sound etc. The economic and social circumstances took cinemas to bankruptcy, and the advent of widescreen plasma TVs put the last nailed in the coffin of group moviegoing, as people chose home theatres instead. The only cinemas that remain in operation are those that show premieres, take part in festivals, organise cultural events etc., the sort of occasions that involve the live dialogue between the creators and the public interested in their art.

There are no major differences between the architecture of cinemas in Moldova and that of cinemas in other USSR republics; most of those that were built after 1955 were based on the adaptation of standard designs, made in a centralised fashion in institutions in Moscow or in the capitals of the sister republics, to the concrete circumstances of the site. The functional demands of designing this type of buildings are quite rigid, and their architecture fits the rhetoric of socialist modernism. The difference sin appearance concern only the solutions for the interior design and for decorations, with or without the inclusion of folk art trends.

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This cinema is part of the Patria multiplex cinema chain. Here, too, the latest innovations are presented in six theatres. Young people from the capital like to come and see the latest films and families come here to see animated children's films. The programme offers mainly Russian and American films (in original versions dubbed in Russian), especially in 3D. The theatres are equipped with the latest high-definition sound systems. Coffee, fast food and popcorn are available on site

Screenings will take place every week, on Fridays and Sundays, starting November 3, 2023, at the Cineplex Loteanu cinema. On November 1, 2023, Europe Caf will host the press conference dedicated to the event.

"We are happy to welcome the newest member to the AIR family! "HAPPYCINEMA" is more than just a cinema in your city, it is your favorite cinema! When you want to fully experience the atmosphere of the movie, go to "HAPPYCINEMA". Here you spend quality time with your loved ones and always have promotions and special offers. "HAPPYCINEMA" opens this fall in Chisinau as well", reads a press release by AIR.

According to public data, the cinema would be based in the municipality of Chisinau, on Mihail Sadoveanu str., 42/6."HAPPYCINEMA" is present in eight cities in Romania: Bucharest, Alexandria, Focșani, Buzău, Bistrița-Năsăud, Bacău, Vaslui and Botoșani.

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