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Chanelle Glugla

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Aug 2, 2024, 12:54:55 PM8/2/24

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Netflix shakes up their marketing for The Witcher season 3, as the streaming service goes to great lengths to remind everybody that Henry Cavill is still portraying lead hero Geralt of Rivia in the newest episodes. Cavill has portrayed the monster-hunting protagonist of Andrzej Sapkowski's series of fantasy novels since making his on-screen debut in late 2019. Despite his interest in the source material and strong fan support, Cavill is set to exit the series following season 3, with Liam Hemsworth confirmed to take over the role for season 4 and beyond.While the first batch of Cavill's final episodes as Geralt has been released on the streaming service, Netflix's marketing has taken a surprising move to grab viewers' attention ahead of The Witcher season 3 part 2's release on July 27.

In a recent Twitter post, Netflix's dedicated The Witcher account revealed that they had set up a number of projections across the UK, including various London landmarks and the Dover coastline, to remind viewers to stream the latest season. The projections feature Geralt's wolf-inspired Witcher medallion, with a simple message reminding audiences that Cavill is still headlining the character in season 3.

News of Cavill's departure from The Witcher stunned the public in late 2022, with many questioning what could have motivated the actor to depart the Netflix show. Cavill was a self-confessed Witcher fan before being cast as Geralt, with many of his co-stars highlighting how he would offer his perspective on how the show should approach certain characters and moments throughout the production. While no official statement has been released offering a reason for Cavill's departure, some assumptions led to likely creative differences over the show's handling of source materials, and, at the time, Cavill's potential return as Superman played a part in the actor's decision.

As such, Cavill's departure has been a much-discussed topic throughout the promotion of The Witcher season 3. Many of Cavill's castmates have reflected on their time working with the actor throughout the past three seasons, while executive producer Steve Gaub praised Cavill's final Witcher episodes as a "great final run." Furthermore, season 3's marketing has also seen the cast and crew highlight Hemsworth's preparation, teasing how The Hunger Games actor was preparing for the role and how the show's narrative will handle the change of leading star.

With previous The Witcher season 3 marketing celebrating Cavill's final adventures as Geralt, Netflix's sudden pivot in marketing highlights the show's current difficult situation. With some Witcher fans sharing their negative reactions online following Cavill's departure, many viewers may see the end of season 3 as a point where they drop the show. With Netflix acknowledging how Cavill's Geralt remained a selling point, it is clear that Hemsworth and the crew behind the show face a difficult task in continuing it once production on season 4 kicks off.