Afemata was born in Long Beach, California and grew up in nearby Compton with six siblings in a Samoan American family.[3] As a child, Afemata became interested in reggae music when his sister played the Bob Marley song "Jamming" on the piano.[4] His siblings gave Afemata the nickname "Boog", a play on "boogie" and reference to him not being able to sit still.[4] Afemata first sang for an audience at age nine when his mother had him and his sister sing the Whitney Houston song "One Moment in Time" at a family reunion.[5]
JBoog: No they weren't but they LOVE music. Reggae was like the only music that we could listen to that was a non-swearing genre that we could play in the house and turn up, you know (laughs). They couldn't understand it that well with all the Jamaican patois and everything but it was something that they learned to love. My parents were really big into old school Samoan songs and those tie into country music too. They really love country too.
JBoog: I think all of this really started with my sister. My sister played piano for the church. When she practiced, she'd play like old classical music and those were the notes she'd have to study and take back home. There were songs she'd have to do all the time just to do it right. It was a lot to do with timing and everything, and I'd sit next to her and the piano, and I'd try to mimic key. Yeah it was pretty irritating for her I'm sure but she had to live with it because I was her little brother (laughs). Then one day she brought out a Bob Marley one sheet home and we already listened to reggae all the time, so to hear it from the piano with her playing it, kinda tripped me out. I think ever since then something never really turned off inside me, you know?!?
JBoog: I think it have to be Beres Hammond. You know what I really love is the Lovers Rock. I'm all about the love music and what he does, it just hits it on the head you know. Like every time you listen to a Beres song, you know it's him. It's about that feeling his songs gives off. It all changes you know. It can go from Beres to Busy Signal and you know it can go back and forth. I love dancehall as well. But at the end of the day, as far as Jamaican reggae goes, it is Beres Hammond. But there's so many; Tarrus Riley, Richie Spice, Morgan Heritage, there's just a whole lot of people.
"A couple people were making a little noise, but otherwise there wasn't a big music scene," Tune says. But what the city did have was parties. "People started going to underground parties, big bashes where artists would perform local songs," Tune says. "That's how the music scene began to develop into how it is now: It went from house parties to hall parties to club parties. Most of the people all knew each other, and everybody was a fan."